Katie Price's philosophy is one of extraordinary confidence. She is remarkable not for her looks or antics but because of her tremendous self-assurance and her unwillingness to be intimidated by criticism or failure. She's always beginning a new endeavour, whether it's publishing a novel or auditioning for the Eurovision song contest. Her daring has ultimately paid off again and again. She has built a 45 million pound business empire and worldwide brand.
With a difficult decision ahead for the British voting public on Thursday, we trawled through Euro-history to bring you a top ten of Eurovision tracks...
While the production on Saturday night was fantastic, I'm afraid to say some of the songs weren't quite up to scratch. Take the Ukrainian entry and eventual winner Jamala, for instance - I honestly don't understand how she won.
Justin Timberlake is obviously great, but he's American, totally irrelevant to this extravaganza, which has traditionally invited a fitting act to showcase the host nation. And that hasn't worked out badly either. Riverdance stole the show in 1994, and never looked back.
It's hard to get too political when a naked man from Belarus is singing with a wolf on stage. On Saturday, I will be enjoying the spectacle surrounded by friends from the UK, Denmark, Italy, Spain and Cyprus. And in June I'll be voting based on hope and inter-dependence rather than the politics of fear.
I was very honoured that the BBC asked me to represent the UK in the 1994 Eurovision, though I will admit, I was nervous to say yes and actually I did say "Nooooooo." So they then sent the famous songwriter Don Black to persuade me to do it. It worked.
Unfortunately for Ireland's Nicky Byrne, he's going to get a lot of stick for not making it through to the final. It was a good song compared to some of the ones that went through and I thought he did a good job but he was up against it.
Now I'm regarded as an honorary Brit. Winning Eurovision really integrated me into the British culture and 19 years later I'm still the last person to win it for the UK. For a country that produces the greatest music in the world, the Brits just don't know how to manufacture a decent enough song to win ESC. Why?
The launch itself was a pretty tough affair. There you are proudly showing off your music video and telling them you're representing your country at Eurovision, and at the same time your phone is beeping whilst someone is wishing you dead on Twitter. I'd be lying if I said the mixed reaction didn't hurt.
The Eurovision for me holds really great memories. Ever since Bucks Fizz won in 1981, I have watched it and it was about that time that I knew I wanted to be a singer. I was 10 years old then - and how was I to know that 12 years later, I was to represent my country, and I have to say representing your country in anything is a great honour.
Having worked for in the music industry for 20 years with A-List artists, producers and record labels, some might ask, why Eurovision? Eurovision is encouraging an art that has for years brought people together and reaches out to every human being in the world. This is a heritage for us all!
It's the Eurovision Song Contest this Saturday - but a recent poll has found the UK would vote 'Leave' if there were a referendum on our participation, in some kind of musical Brexit. This must surely be one the most depressing results of recent times. One can only extrapolate that in these times of austerity, us Brits are cutting back on our sense of fun too.
It's that time of the year again - cherry blossoms, the year's first barbeques and dusting off the summer wardrobe. That heady combination of fruitiness, big flaming whoppers and costume changes culminates neatly this week at the Eurovision Song Contest.
Can we put this more recent decline down to Wogan? It hardly seems fair to pin it on one person and the dates show little correlation. However, Björkman's main point seems valid: that if as a country we see Eurovision as frivolous and odd, we're unlikely to send a serious artist (more to the point, a serious artist is unlikely to enter).
So how do we decide whether to stay in or not? Over the coming weeks there will be arguments for both sides. We have to separate the facts from the guff and make an informed choice based on our future within the organisation rather than our questionable past.
My relationship with Eurovision has always been ambivalent. There were so many bad memories as well as good ones associated with it... Particularly as the BBC of the time presented their cold face of moral rectitude in censuring me for being named in the divorce case of someone I believed I was engaged to and who turned out to already have a wife. Rolf Harris, his manager, his director and the BBC conspired to have me removed from his TV show in which I was presenting the six Eurovision songs to the viewers. They did not want me to harm his reputation as a family entertainer...