Mobile is a great example of where consumers want it all. The growth of tablets, smartphones and other mobile devices means everything, everywhere, anytime, but it also means when we can't have it all on demand, we really don't like it.
We all know about the stratospheric rise of the 'selfie'; I mean, it would be pretty difficult not to. Selfies are prolific. They have become a cultural norm, the very word an established feature of our vernacular.
My Granddad loves Sudoku. A few years ago he was given his very own tablet with pre-installed Sudoku challenges to push him into the 21st century... two months later it was hardly used, but many Sudoku books had been scribbled in and completed. He was dedicated to pen and paper.