We want to show young people that maths and science can open up endless possibilities for their future - and for Britain's future too. Our plan for education will ensure that we equip every child with the skills and knowledge they will need to succeed - and our message is that maths and physics can get them there.
It is the last taboo. Talking about it is not something a nice girl does in mixed company, it is indelicate, unfeminine. Many women have been raised to believe that men are "naturally good" at money matters and women are "naturally bad" at money matters. It's not said directly, little girls pick up this idea by osmosis. Outside the home, for a man to say he wants more money or ask for a raise is acceptable; it goes with the hairy chest and the company car. But women can't say that, they won't even admit it to themselves and they don't want to think about why.
My daughter recently had to do a project for her science home work. She was making a board game that involved great scientists. Of course there was Einstein, Peter Higgs, Dmitri Mendeleev, Euclid, Joseph Black, Jan Van Helmont, Galileo, Schrödinger (and his cat)... Only the cat wasn't male. And that was because it was a theoretical cat.
We already knew that poor numeracy was more widespread than poor literacy and that around half the population of working age had only primary school-level maths skills (too many power naps at secondary school?). We also knew that poor maths was linked to lower earnings (even more so than poor literacy is) and possibly to wider wellbeing. But now the new economic research put a figure to the estimated overall cost.