If Miliband - the weak, sex-crazed, fratricidal lunatic - can achieve this, then he might do quite well when Britons make their way to the ballot box in a few weeks' time.
I hate mums. I love my own mum. She's lovely. I love my wife, who's also a mum. Oh, and also lovely. These mums, I love to bits. Not literally. The mums I hate are those collectively used as a depictor or descriptor of who does the childcare.
Where I work at Media Trust, we claim that media is a powerful tool to influence and change lives. We work with the media industry to empower charities and communities to have a voice and be heard.
Nice guy, Joey Essex. Modest too, or at least he gave a convincing impression of being an unpretentious Essex-boy when he turned up for a chat on my Sunday morning radio programme Pienaar's Politics. No small feat, considering the star of the hit reality show The Only Way is Essex (TOWIE) was surrounded by a small army of camera operators, producers, fixers, publicists and, for all I know, food tasters and hair-gel bearers , when he joined my guests and me in the studio and talked politics for 15 minutes.
With exactly a month to go until the general election, The Equality Movement, a clandestine collective of advertisers making noise about issues that matter' are launching an ad campaign for gender equality called #BadBusiness.
On Easter Monday, the Sun ran a full page non-story attacking the Trussell Trust for tenuous and supposed hypocrisy. Was there any mention of the fact that thousands of parents are going hungry to feed their children in the UK this Easter holiday? No. For me, this is the real story - or at least it should be. So why are certain sections of the media so determined to undermine anyone who speaks out about the reality of hunger and poverty in the UK? Last Easter, the Mail on Sunday ran an undercover investigation at foodbanks, trying to attack them, and those who need them. It notoriously backfired. This year it was the Sun.
Critics argue that with the rise of social media and click-driven news, we no longer live in a world where newspapers can dictate the public or policy agenda, or where owners can exercise the kind of editorial influence that can shape election outcomes.
Although coping with an invisible illness isn't just about how you feel. Yes I am in pain every second of every day but I can manage my pain. I also get horrific migraines and all kind kinds symptoms pop up that I don't expect. What makes life difficult is attitude, not mine.
Just as we were thinking about launching a magazine independently, financed by maxed out credit cards and money found down the back of the sofa, it seemed that suddenly we could slug it out with the big boys and girls on an almost even playing ground. We would be able to get to our niche audience via the magic of the internet.
People are influenced by what the papers say and the decisions they make based on the information they are given are important. Swinging wildly for or against any particular treatment or intervention in order to sell more papers is quite damaging and quite reckless.
It is no exaggeration to say that one of the most important choices we face on 7 May is between a freer, better press, fit for a modern democracy, and one that continues to be dragged down by corruption and dishonesty.
Currently, if you want to read a news story while in Facebook, you need to effectively leave Facebook to read it. But according to those who know these things, Facebook is currently developing a new interface which will host news stories from the world's media within Facebook itself.
So what's left for the lad in 2015? Waking up to the frightening realization that they've signed the petition to keep Clarkson at Top Gear and Kanye out of Glastonbury on the same day. It's enough to make anyone depressed.
That doesn't mean everyone else suffering from the illness is a potentially murderous risk to the safety of the public at large - we mustn't confuse a terrible, debilitating mental health condition with motive to do harm.
The long and the short is... We don't know. The papers didn't know. But they chose to decide the truth without knowledge. Now it may be that it turns out he was a depressive and those same papers will say 'ah, we told you so, we were right to run the headlines we ran.' To which the answer is 'no you weren't.' If he had just been told he had cancer, and a note to that effect had been found, would we be 'blaming' cancer for the deaths of those poor people who perished in the Alps? This is reporting that belongs in the dark ages along with witchcraft.
Millions are afraid of being laughed at, of getting changed in the gym, of being seen to be sweating, of wearing lycra and not possessing a body that looks like a size 8 model. And this fear is preventing them from doing something men are encouraged to do from birth, from harnessing something that will make them feel good, empowered, strong and capable.