If the combination of open air, calm waters and a view of the horizon setting the backdrop for one's favourite bands in the world didn't hold enough conviction to persuade even the most stubborn of festival snubbers, then perhaps the consistently eclectic lineups will.
Lead by a parade of commanding smoky mountains, enduring date palms and proudly powering wind farms on a seemingly infinite carpet of brick red desert sand, we traverse upon the lusciously green Indio Polo Club, official venue for the Coachella Festival.
How much fun can you have in a field? A lot if you're heading down to Victoria Park on Saturday May 25th.
This week's new music gig guide hopefully comes to you after your chilled-out and possibly boozy Bank Holiday. Even though topping up your social calendar may not be high on your agenda right now, we reckon that you should certainly start planning your gigs for the week ahead. It's always good to be organised, right?
Whilst the Bank Holiday weekend's partying may have wiped you out to the extent that you feel like you never want to leave the house again, we reckon ...
The real newsmakers were the bands that "broke-through" this year. Highly-touted newer acts, like England's Savages, far exceeded the hype, as well as bands that came out of nowhere to wow audiences, like Austin's own Black Pistol Fire, were among those that made a mark.
Crystal clear blue skies and scorching sun, Austin is well and truly alive. Packed streets filled with every type of musician, promotor, manager, A&R and die hard music fan. I am falling in love with America.
When there is no age limit on buying music magazines, or downloading songs, it seems ridiculous that young teens are missing out on being true music fans and seeing their favourite bands at their local venue.
It seems that Biffy Clyro's efforts have pulled off with this album. After being announced as the second headliner for the well-known rock based Reading and Leeds festivals the band set to present their new material live on the August bank holiday weekend, when the festival will take place.
Most musicians are notoriously nervous of playing support gigs, as how the crowd will respond is such a huge unknown. It's pretty important that the headliner and support are matched musically in a way that at least suggests that they might have listened to one or two of the same records.
Festivals have changed dramatically in this time - when the first T in the Park took place in 1994 the only other UK festivals were Glastonbury, Reading and WOMAD - now there are literally hundreds all over the country and they have gone from just being a place where you watch bands outdoors, to an entire four day experience or a long weekend away.
Parklife Weekender is a two day music festival in Manchester. It has already confirmed Plan B, The Horrors, Rita Ora and Jessie Ware, as well as Mark Ronson and Sub Focus on the DJ stage.
For most people drinking a cold beer, going to the cinema or playing a sport is how they relax after a hard day at work. However, there are those out ...
Hong Kong has always held itself in high esteem as Asia's beating financial and commercial heart, but Clockenflap, a music and arts festival that's managed to stake out its territory on the banks of Victoria harbour overlooking Hong Kong's famous skyline, is rallying against everything corporate and clean-cut in the region.
The sun surely came out for us this weekend at Bestival, with barely a cloud in the sky to dampen the excitement four days of world class musical performances can bring. And one of the acts ready to share their music to a more than receptive audience was Two Door Cinema Club.
On the Friday, for those of you who can't wait for your favourite Marvel-inspired rapper's new production then you might enjoy the chance to join DOOM on stage.