There's only one Opening Ceremony I care about and it's the taste-making American store which has just landed right here in London.
The news that British companies running unauthorised, Olympics-themed promotions face fines of up to 20K is drawing widespread, if somewhat predictable cries of indignation. The object of this ire is the 2006 Olympic Games Act, a piece of legislation designed to protect sponsors who are paying many millions of pounds to be associated with London 2012.
The London 2012 Olympic Games, which run from 27th July to 12th August, coincide with the Muslim month of Ramadan in the Islamic calendar. One of the five pillars of Islam is to fast during this holy month. All able-bodied Muslims are expected to fast, unless they have a valid reason not to, for example those that are travelling, sick or facing heath risks.
This is going to sound weird, but for many of our Olympic athletes, the best thing they can do right now is forget about it all for a while and have a good laugh with friends. Hang out, go to the movies, go sightseeing in London... anything to take their mind off the fact they've spent their entire lives preparing for this moment.
Years of training have honed athletes' bodies into the perfect machine. They've sacrificed everything to get there. Everything for that one day when four years work would come to fruition. I'd seen broken men and women sat there. Though, from that one day something else sticks in my memory. A darker side to the Olympic games.
Make no mistake: the failure of G4S to provide the requisite security staff is a true debacle, and lampooning a pitiful British summer has always been fair game. But one of the less helpful stories to have emerged in recent weeks is the discussion of so-called 'Plastic Brits': members of the British Olympic team who were born overseas.
Today WWF and BioRegional have published their report on the progress of the London 2012 Games in meeting its sustainability objectives. It has taken a huge collective effort to put these Games on track to be the most sustainable to date - from the organisers, to campaign groups like these, and to an assurance body like ours which is tasked with being the bastion of impartiality and good evidence.
The talk this week has been all about transport, and not without reason. A hoard of Olympic athletes and their entourage flew into Heathrow on Monday morning heading for the London 2012 Athletes' Village; the first Games lane opened, coinciding, inevitably, with an accident on the M4, slowing Heathrow traffic to a standstill.