This newer immovable deadline trend that we have created as a tech culture is starting to catch us up and create issues far worse than a disgruntled, boss, chairman, investor and cost millions if not billions to fix.
Shout out to anyone who watches films on the move, to creatives who love doodling, to snap-happy Instagrammers who dig an edit suite, and to gamers who love the big screen experience. This is your moment.
There are a few whispers on the breeze that seem questionable. A recent leak from a Russian source claimed that the S7 would have 17 hours of video playback at full brightness. Although that kind of battery life isn't impossible, it does seem far too good to be true.
A subject of science fiction just a couple of years ago, "internet of things" or "IoT", referring to connected devices, collecting data and interacting with users and each other, is now entering mainstream consumer vocabulary.
IFA 2015, the yearly and unashamedly geeky consumer electronics trade show in Berlin, is drawing to a close and has seen a raft of impressive gadget launches. Highlights include new smartphones and smartwatches from the likes of Sony, Samsung, and Huawei. Here's a quick round up of those most likely to dominate this year's Christmas wishlists...
Five years on from a seminal report that laid out in plain terms how smartphones were fragile objects that should be handled with absolute care, nothing has changed; they still break too easily.
Part of the problem for all mobile manufacturers is that we're hanging on to our handsets for longer, then switching to SIM-only deals to save some money, instead of splashing out on contracts with the newest flagship models.
The journey of 3D from 1960s novelty, to err... 2000s novelty has meant its tarnished reputation is enough to pronounce it dead in the water. But, by lowering expectations - and its screen size - 3D might still have a place in our lives.
The voice command facility can be turned off at the flick of a switch. My question is: how bothered are we, really?
What's clear from MWC is that, to detract from the huge buzz around wearables, phone companies are now having to grab attention with quirks like a dual-edged screen (Samsung) or 1TB of storage (Microsoft).
Your telly does not care whether you are happy. Nor the people or programs who will listen to the words spoken in front of your telly. They do not care whether you're happy either.
Not only are its current users the most brand-loyal, the iPhone is the handset that people are most likely to recommend even if they don't own one. Samsung might have a clear lead over Apple when it comes to ownership, but it's level pegging when it comes to recommendations.
As with fake endorsements forum shills are built entirely to coerce you into buying something, even the accounts are fake.
The adoption of technology into our everyday environment can do more than just transform our way of living - it also has the potential to enhance and innovate the way our children are taught in classrooms.
Low-cost 'feature' smartwatches, supporting only functions baked in by the manufacturer and lacking flashy designs, may be the push needed to help smartwatches go mainstream. Without it, the market might remain limp-wristed for a long time to come.
Various cats have been set amongst the pigeons in Berlin this week. Consumer electronics trade show IFA has been the launch pad for some exciting smartphone unveilings, including flagship and top-end mobiles from Samsung, Sony and Microsoft. ..