We long for him to stomp along the corridors ranting and raving like a mad man. In a fit of uncontrollable rage, we want him to smash office equipment to bits as he humiliates and insults another of his employees. More than anything though, we hope for a few choice expletives to come out of his mouth.
For many women one of the pleasures of ageing is that it frees them from the need to continually monitor and police their appearance. What a relief: bring on the elasticated waistbands and sensible shoes, they cry! But if 50 is the new 30, 60 the new 40, etc etc, they're doomed to eternal self-scrutiny. How to look hot at 100? The very prospect gives them a migraine.
The staff member at Selfridges should be commended for his actions. There needs to be maximum opposition to fascism. Whether that's turning up for a protest, denouncing the EDL online as the Nazi scum they are or refusing to sell them designer underwear, to take a phrase from a far more down-market store than where Tommy Robinson shops, 'every little helps'.
Personality tests are used to filter the serial killer from the shopgirl, the transparent from the transvestite and the popstar from the pervert. I still get that incredible feeling of excitement if I go for a job interview and they ask me to fill out a multiple choice questionnaire to deem if I'm worthy of working for them.