The main obstacle to forming a relationship with a voice-activated computer assistant is embarrassment... It's the awkwardness of the interaction: It's impossible to talk to an electronic device without feeling ridiculous. Try it in public, and worry that anyone in earshot assumes you've had a full-on breakdown.
So where is this sense when it comes to directions? It turns out that this sense, or lack thereof, seems to be latent in grid cells in my brain. Last summer, neuroscientist Joshua Jacobs, of Drexel University, along with his colleagues, tested fourteen people who had electrodes implanted in their brain for epilepsy therapy, and learned that humans have similar 'direction cells' as animals.
If you haven't been paying attention to the news lately, artificial intelligence is on the rise. Robots manage 70% of the US stock trading volume, and if there ever was a company capable of bringing the concept to the masses, it is certainly Apple, who, coincidentally, made it the key marketing point of the iPhone.