Increasingly the attention on girls and women at the heart of social and economic development means that how girls are educated and what skills women bring to the workplace come to the fore. I have just returned from a remote and rural part of northern Ghana where I travelled with Sport Relief to see how the education projects they support - Voluntary Service Overseas and Afrikids, are making a difference for marginalised and vulnerable children.
Next month, as part of the Sport Relief season of programmes (I know, yawn), we lucky viewers will be treated to seeing the likes of the Dragon's Den's Theo Paphitis and some spoilt rich 'star' off Made in Chelsea quite literally slumming it with people living in 'food poverty' (whatever that is supposed to mean).
To have completed a cycle like that and have to scale Scafell Pike the day after is what makes this special. To then have to swim the width of Lake Windermere the day after that followed by another huge cycle and a full marathon to finish is what makes them truly memorable. The journey has well and truly begun alright!
Damned if they do, damned if they don't. For the last seven years I have worked with celebrities, their agents, publicists (and in some cases their mums) to coordinate their support of charitable projects. And while no-one invites condemnation like a wealthy celebrity who does nothing for charity, those who do contribute open themselves up to a whole other raft of criticism. The big difference is once you're famous, you'll be judged. Every move a celebrity makes is up for scrutiny, including the issues that concern them; their politics; their faith; and the charities they choose to support.
Millions of women in the UK earn a living by running their own business. But for women living in Zambia's overcrowded and filthy slums it's almost impossible to earn enough to feed their families, let alone start a business. Thankfully, a project called the People's Process On Housing and Poverty in Zambia (PPHPZ), which is supported by money raised through Sport Relief, is giving some of the country's poorest families the chance to change their futures.
As I listened to the 400 pupils at Kasasa Primary and Junior school on the outskirts of the Ugandan capital Kampala sing their Sanitation Anthem and do their morning hand checks, it was obvious that once tangible measures were in place for them to use, these children would be taught the importance of using them and taught it well. A combination of the humble toilet and access to clean water made possible by people taking part in Sport Relief and the UK government's decision to back them has the power to bring about long term change that can educate and empower the most vulnerable.