George, at Asda, sells Halloween costumes. They sell the usual zombies, witches, vampires, pumpkins, and then one costume that has sparked an uproar; the mental patient costume. Complete with meat cleaver, what looks like a doctors coat (did the mental patient kill a doctor to get that?) and fake blood, this is one Halloween costume guaranteed to shock.
A "Mental Patient" fancy dress costume on sale at Asda and a 'Psycho Ward' costume at Tesco shows just how much further we have to go in destigmatising mental health issues. Ed Miliband was rightly lauded on Tuesday as he called for greater openness and discussion of mental health issues during his speech at Labour Party Conference.
The non-lazy and inconvenient answer for the public sector is to learn from the private-sector that approval of just two people matters - customers and shareholders. For that to happen sustainably clear targets to make customers satisfied so that either they come back again or recommend to others is crucial.