Just when I thought modern technology was hitting its peak, along comes virtual reality. VR is like something out of Blade Runner or Back to the Future - simply strap on a headset and open your eyes in a completely different world, without having to leave the one you're in
VR offers something in each area bar medication. Theoretically as we continue to make advances in tracking chemical and circuitry in the brain, you could be prescribed a specific experience to trigger a rebalancing of your brain chemistry, but it remains early for this.
So what if there was a technology that made searching for and guaranteeing the perfect summer holiday destination easier? Well there is, and it is about to take the travel industry by storm. Let's talk Virtual Reality.
Lots of suggestions have been put forward as to how get kids learning more, but in a world where it is much more interesting to play computer games and google everything, finding a solution is not as easy as you would hope.
Providing 3D shopping experiences provides deeper and more intimate connection with brands, which is the basis for emotional branding. But an even more powerful experience is enabling customers to use virtual 3D design tools to co-create the things they buy and then see them come to life.
I'm willing to bet, that when you think of Virtual Reality you're not thinking about beer. Virtual Reality and beer in fact, seem like odd bedfellows; how does one drink a virtual pint you might ask.
This is just a small insight into the vast collection of Virtual Reality uses for improving our healthcare system and practices. Remaining at the forefront of technology has proved vital in medical research facilities all over the world, and has already helped with much needed scientific breakthroughs.
It has never been easier to connect brands with audiences, particularly with the integration of technology in everyday life. Digital innovations offer more opportunities to engage and fully immerse people in experiences, and this year's Olympics will be no exception. Brands are embracing the latest technology and adapting to a changing world of innovations to reach their consumers and enhance their experiences, whether they are in Rio or watching from home.
So, whilst we develop this tech and put it to work, let's try and remember that there's a time and place for virtual and augmented reality. When it stops enhancing and starts replacing our world, it's probably time to take a step back.
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After TV, Film, Online (Video) and Gaming, VR is a Fifth Way in audio-visual experience, with a very different set of parameters around participation, role-play and immersion. And as one would expect of a new, fifth path, VR is as yet virtually untraveled.
This technology could also become widely available for the general public, whose jobs don't pose a daily risk to their lives. If they were given an insight into the risks involved in certain jobs, it could become a revolutionary piece of technology for the improvement of public support.
The Olympics in Rio next month is sure to be a huge spectacle of sporting achievement and success. However, that success won't be limited to the competitors taking part, but will also be true for the new technology being used to capture the event and share it with the world.