Steady work on developing the tech throughout recent years has bought us to today, where companies like Oculus Rift can offer incredibly impressive virtual reality experiences through their gear. Augmented reality, (where we add to our existing world rather than 'escaping' to another) has also hit the mainstream, thanks to Pokemon GO and snapchat filters.
Virtual Reality (VR), a technology which lets users experience replications of real life events and scenarios through a headset which displays computer generated images, is looking to become a strong tool in the battle against mental illness.
Created by leading VR filmmaker and poster boy Chris Milk in partnership with the UN, it is one of the most widely distributed VR films to date. The film was praised for helping boost donations at a fundraising conference by over 70% to $3.8billion.
In my opinion virtual reality looks like a neat planning tool whilst augmented reality can potentially be used in the OR. AR has potential to support surgical workflow, patient safety and help create better patient outcomes
Picture the scene: It's Christmas Eve and your self-driving car pulls into the driveway. You step out, greeted by the soft glow of your connected house lights and take a step to your front door - unlocked with the swipe of your smartwatch.
VR has never really taken off as a mainstream technology though. Even though companies like Facebook have been investing in VR and their Oculus products look incredible, it's not something you see very often. However, I believe that VR is about to go mainstream thanks to the launch of two new gaming devices.
Just when I thought modern technology was hitting its peak, along comes virtual reality. VR is like something out of Blade Runner or Back to the Future - simply strap on a headset and open your eyes in a completely different world, without having to leave the one you're in
VR offers something in each area bar medication. Theoretically as we continue to make advances in tracking chemical and circuitry in the brain, you could be prescribed a specific experience to trigger a rebalancing of your brain chemistry, but it remains early for this.
So what if there was a technology that made searching for and guaranteeing the perfect summer holiday destination easier? Well there is, and it is about to take the travel industry by storm. Let's talk Virtual Reality.
Lots of suggestions have been put forward as to how get kids learning more, but in a world where it is much more interesting to play computer games and google everything, finding a solution is not as easy as you would hope.
Providing 3D shopping experiences provides deeper and more intimate connection with brands, which is the basis for emotional branding. But an even more powerful experience is enabling customers to use virtual 3D design tools to co-create the things they buy and then see them come to life.
I'm willing to bet, that when you think of Virtual Reality you're not thinking about beer. Virtual Reality and beer in fact, seem like odd bedfellows; how does one drink a virtual pint you might ask.
This is just a small insight into the vast collection of Virtual Reality uses for improving our healthcare system and practices. Remaining at the forefront of technology has proved vital in medical research facilities all over the world, and has already helped with much needed scientific breakthroughs.
It has never been easier to connect brands with audiences, particularly with the integration of technology in everyday life. Digital innovations offer more opportunities to engage and fully immerse people in experiences, and this year's Olympics will be no exception. Brands are embracing the latest technology and adapting to a changing world of innovations to reach their consumers and enhance their experiences, whether they are in Rio or watching from home.
So, whilst we develop this tech and put it to work, let's try and remember that there's a time and place for virtual and augmented reality. When it stops enhancing and starts replacing our world, it's probably time to take a step back.
One of the biggest challenges with new technologies is adoption and integration into our lives, with gamers and proud tech-geeks blazing the trails for society to eventually catch up. But with so many people around the world now sharing a common activity through Pokémon Go...