Sports technologies like contactless payments, stadium apps to help you find a parking spot, order a beer to your seat, or access player information on the last goal scorer have incredible potential to boost engagement for sports fans and advertisers.
From a sporting, but also business perspective, The Championships this year have shown us that both can significantly benefit from access to large amounts of data and the analytics capabilities to use these insights.
Selfie sticks are banned at Wimbledon, but selfies abound. Photos are taken holding containers of strawberries, in courtside seats, in front of pitchers of watered-down pimms. But one of the biggest photographic-draws is a small plaque, on the brick-wall outside court 18, which commemorates the longest match in history: an 11 hr 5 minute battle between the American John Isner and the Frenchman Nicolas Mahut.
It was a strange but similar Wimbledon, both transitory and immobile in equal measure. Rising players continued their solid years, with nods to Timea Bacsinszky, Madison Keys, Belinda Bencic and Muguruza, showing both panache and consistency, navigating the ups and downs quite efficiently. However, it was Serena who still reigned supreme...
Every time Wimbledon comes around, one question that's always raised is why do women play 3 set matches while the men play 5 sets? Seems like a reason...
Now that the excitement of the Wimbledon fortnight is over and Novak Djokovic beat the seven-time winner Roger Federer, the players are able to examin...
When I was growing up I wanted to be the American tennis champion Jimmy Connors. To be honest, I wanted to be sweary, stroppy, petulant John McEnroe (which I kind of was anyway) but my mum preferred his more charming, coiffured rival so Jimmy it was.
As a professional sportsman, being paid a lot of money to play in front of a lot of spectators, who have paid a lot of money, in your sport's most prestigious tournament, you had better be trying if you ask me!
As Wimbledon gets into its second week and the palpable tension mounts day by day, I have been observing the players and the relationship that they develop with their fans.
The amazing thing about Wimbledon is that for 50 weeks of the year it is a private tennis club which evolves for two weeks of the year into a world-class global sporting event delivering fans one of the best, immersive digital experiences here in the UK and beyond - all efficiently enabled by using cloud technology.
John McEnroe stood ready on the other side of the net, and as I bounced the ball before serving to start the match I allowed myself a ridiculous thoug...
When it comes to the answer, I'm not sure there *is* an easy answer. Tennis is a niche sport in Britain. It only really grabs the national attention for one fortnight every year, and until the attitudes in schools and the attitude in the clubs and governing body change, I imagine it'll be much of the same for many years to come.
If I'm honest, I was surprised to hear that he'd said it in the first place, and even though I'm sure the TV interviewers will bring it up, I'm rather hoping he doesn't say it again. He's trodden the line so well both on and off court for so many years, but I think this time Roger got it wrong.
Here's a question. You're going to an interview, or perhaps having to address some very important people with your ideas and views; what colour do you wear? What colour of clothing will subconsciously command more respect for you? Well, it's probably going to be blue.
Perhaps the biggest 'secret' sits unassumingly below ground level tucked away behind the Wimbledon Lawn Tennis Museum with nothing more than a discreet sign engraved upon its glass doors.
With Wimbledon coming up, the strawberries being picked and the grass being trimmed, the question remains... why Love? Why not 'Nought' or 'Zero' or good old fashioned 'Nil'? There are a lot of theories about what Love means, ranging from French eggs (don't ask...) to an old English expression which is 'to play for love', meaning to play for nothing or to play without betting any money on the game.