Glasgow and Unicef, working together aim to show that these Commonwealth Games will be remembered, not only for the amazing sportsmanship and athletic endeavour on show, but also for harnessing the immense power of sport to help save millions of children's lives across the Commonwealth.
Sport brings us together in a way that not much else can. It gives something solid, real and straightforward to invest our collective belief in. At the end of the day, whatever else happens, someone will win, someone will lose, and we'll either be miserable or ecstatic.
For British fans, given the World Cup results, Andy Murray's crash out of Wimbledon, and the minimal numbers of British champs selected for the Tour line up, this has turned out to be the 'anti-year' in British sport, the opposite of 2012.
Men play faster, they play for longer, they are the better tennis players. But is that what we are compensating? Prize money is a reward, not a salary... Travel, coaching and equipment all cost the same regardless of gender, hotel rooms and plane tickets are no cheaper for women.
Federer turns 33 next month, it's hardly time to be writing of retirement. The Fed Express will still be running and calling at its usual stops for years to come... He is not done winning grand slams. And those who write him off are more than just premature, they risk looking like idiots.
Djokovic has apparently turned to Federer, the father of two sets of twins, for some advice on how to manage the relationship of being a husband/father and world-class tennis player and who has now become world No 1.
Djokovic slipped a number of times - he took a tumble, shook it off and got back up. Federer's cool demeanor is majestic - the man is almost completely unflappable... If you treat each win (and each loss) as a single step in a long journey then a stumble is temporary, a rejection an opportunity to learn and a criticism a chance to improve and tweak.
The stand was a concession for 'Sugarpova', Maria's all new confectionary range aimed at... actually I have no idea who it is aimed at, or why it is in what is otherwise a health food store, but what I can tell you is it sets of a new low for a celebrity endorsement. That it was placed right in front of the door shows the power of celebrity - and I am assuming the celebrity purse - to get in our faces.
In tennis, if players turned sour after losing a match, they only lose their sportsmanship and credit. They let only themselves down. This is the same whether they lose, or they win. Nothing is to be gained from boasting in a win, or blaming others for a loss. The same goes for life.
According to social media, the tournament's female stars are "either very ugly or very attractive". Honestly, when will the tennis world start catering for those who like to masturbate over the mediocre? No one seems to have noticed that female players, apart from putting in a few more hours in the gym, are just like the rest of the sisterhood - in tennis, as in life, there are normal women, and then there are women like Maria Sharapova.
We are at the half way point of the Summer of Sport and after so much promise, the first half has been exciting but with some very poor results... We are now entering the second week of Wimbledon and as always the quality of the tennis in the first week hasn't disappointed... However, for me the highlight of this second half will be the Commonwealth Games in Glasgow later in the month.
Too many people spend too much time on developing strategy but too little on understanding the needs and psychology of their audience; in order to create meaningful and trustworthy dialogue within their community...
People who have emotional fitness can effectively handle the pressure of competition. Let's take Tennis as an example seeing as Wimbledon is all consuming at the moment. People with emotional fitness can bounce back from missed shots, double faults and lost tie-breakers. They don't sweat the small stuff.
It's Glastonbury weekend, and I spot one of those online quizzes: What Sort of Festival-Goer Are You? The sort who doesn't go to Festivals, I think, as I turn on the TV. It's Wimbledon fortnight too, which, here in Northern Ireland, means the end of the school year, with children, teenagers and exhausted teachers rejoicing or collapsing in a heap.
Set in the beautiful surroundings at The Hurlingham Club (which is an exclusive sports and social club based in Fulham. (So exclusive the waiting list for off peak membership currently stands at 20 years and nepotism reigns here as children of current members are give preference when vacancies arise!). Lords, actresses, politicians and royalty make up its VVVIP list.
When you hear the words 'Wimbledon Final', it's hard not to relive the day last July when Andy Murray became the first British man to win the coveted trophy in 77 years. The nation rejoiced in patriotism that our first real contender had finally put us out of our misery of mediocrity.