The amazing thing about Wimbledon is that for 50 weeks of the year it is a private tennis club which evolves for two weeks of the year into a world-class global sporting event delivering fans one of the best, immersive digital experiences here in the UK and beyond - all efficiently enabled by using cloud technology.
John McEnroe stood ready on the other side of the net, and as I bounced the ball before serving to start the match I allowed myself a ridiculous thoug...
When it comes to the answer, I'm not sure there *is* an easy answer. Tennis is a niche sport in Britain. It only really grabs the national attention for one fortnight every year, and until the attitudes in schools and the attitude in the clubs and governing body change, I imagine it'll be much of the same for many years to come.
If I'm honest, I was surprised to hear that he'd said it in the first place, and even though I'm sure the TV interviewers will bring it up, I'm rather hoping he doesn't say it again. He's trodden the line so well both on and off court for so many years, but I think this time Roger got it wrong.
Here's a question. You're going to an interview, or perhaps having to address some very important people with your ideas and views; what colour do you wear? What colour of clothing will subconsciously command more respect for you? Well, it's probably going to be blue.
Perhaps the biggest 'secret' sits unassumingly below ground level tucked away behind the Wimbledon Lawn Tennis Museum with nothing more than a discreet sign engraved upon its glass doors.
With Wimbledon coming up, the strawberries being picked and the grass being trimmed, the question remains... why Love? Why not 'Nought' or 'Zero' or good old fashioned 'Nil'? There are a lot of theories about what Love means, ranging from French eggs (don't ask...) to an old English expression which is 'to play for love', meaning to play for nothing or to play without betting any money on the game.
The slow death of the Cupset is a factor in the underwhelming feeling then, but the root of the feeling goes a long way deeper than that... If we're going to get behind the FA Cup as if it's still a huge competition, we've got to at least be able to see it. If the FA don't care about their competition, why should we?
It's always a pleasure to spend time at Wimbledon but over the last week I've been watching the next generation of tennis talent competing on the famous lawns of the All England Club.
As I sat there watching the last few seconds tick ever closer to confirming England's place a-top of the Women's Rugby Union World, I asked, we aren't that bad at sport are we? ... we are actually in a golden period for British sport. If you go through the most popular sports in the UK, you will find we have world beaters everywhere, including football.
Glasgow and Unicef, working together aim to show that these Commonwealth Games will be remembered, not only for the amazing sportsmanship and athletic endeavour on show, but also for harnessing the immense power of sport to help save millions of children's lives across the Commonwealth.
With a number of sporting events taking place in the UK this summer, Ambius wanted to celebrate some of the top British athletes involved - in our own unique way... The 'plant art' was designed by students and teachers at the academy and have been made entirely out of natural plants and flowers.
Sport brings us together in a way that not much else can. It gives something solid, real and straightforward to invest our collective belief in. At the end of the day, whatever else happens, someone will win, someone will lose, and we'll either be miserable or ecstatic.
For British fans, given the World Cup results, Andy Murray's crash out of Wimbledon, and the minimal numbers of British champs selected for the Tour line up, this has turned out to be the 'anti-year' in British sport, the opposite of 2012.
Men play faster, they play for longer, they are the better tennis players. But is that what we are compensating? Prize money is a reward, not a salary... Travel, coaching and equipment all cost the same regardless of gender, hotel rooms and plane tickets are no cheaper for women.
Federer turns 33 next month, it's hardly time to be writing of retirement. The Fed Express will still be running and calling at its usual stops for years to come... He is not done winning grand slams. And those who write him off are more than just premature, they risk looking like idiots.