Female bodies are often portrayed as an inconvenience, with Williams' nipples showing through her tight Nike top drawing more attention than her game play over the course of the tournament. Similarly we're told that young girls are distracting to schoolboys, as if that's our problem rather than theirs. Sport helps us build self confidence that society does so much to destroy.
Perception is everything. First of all, don't jump on me for not using the word 'heroine' in the title. I know some will, but playing the politically correct game of appeasement by referencing Serena's gender is missing the point. An argument pitting men and women against each other in a battle for equality and respect is not what this is about.
I'm no sports nut. Don't get me wrong, I like a bit of sport here and there - the Six Nations, the odd Twenty20 and a spot of tennis all go down a treat. But this summer, sport really does feel like the perfect antidote to all the nonsense that's been going on.
Considered by many as the quintessential British event of the year, no other sporting or cultural occasion embodies the pragmatic personality of what ...
There's no tournament on earth like Wimbledon and, after winning here three years ago, I'm looking forward to returning with the home advantage and the incredible support of my fans, and giving it my best shot. This year I'm proud to be wearing Malaria No More UK's logo on my sleeve. I've supported the charity's work to end malaria deaths for seven years now... In the fight against malaria, when funding has been reduced or stopped many countries have seen the disease return with a vengeance. We cannot afford to stand still or let any ground slip when so many lives and futures are at stake.
Just when it seemed that anyone who wasn't a troll or rooted in the past had moved on from the debate over whether male and female tennis players should have equal pay, Novak Djokovic just had to go stick his size-nine foot right in it.
Sports technologies like contactless payments, stadium apps to help you find a parking spot, order a beer to your seat, or access player information on the last goal scorer have incredible potential to boost engagement for sports fans and advertisers.
From a sporting, but also business perspective, The Championships this year have shown us that both can significantly benefit from access to large amounts of data and the analytics capabilities to use these insights.
Selfie sticks are banned at Wimbledon, but selfies abound. Photos are taken holding containers of strawberries, in courtside seats, in front of pitchers of watered-down pimms. But one of the biggest photographic-draws is a small plaque, on the brick-wall outside court 18, which commemorates the longest match in history: an 11 hr 5 minute battle between the American John Isner and the Frenchman Nicolas Mahut.
It was a strange but similar Wimbledon, both transitory and immobile in equal measure. Rising players continued their solid years, with nods to Timea Bacsinszky, Madison Keys, Belinda Bencic and Muguruza, showing both panache and consistency, navigating the ups and downs quite efficiently. However, it was Serena who still reigned supreme...
Every time Wimbledon comes around, one question that's always raised is why do women play 3 set matches while the men play 5 sets? Seems like a reason...
Now that the excitement of the Wimbledon fortnight is over and Novak Djokovic beat the seven-time winner Roger Federer, the players are able to examin...
When I was growing up I wanted to be the American tennis champion Jimmy Connors. To be honest, I wanted to be sweary, stroppy, petulant John McEnroe (which I kind of was anyway) but my mum preferred his more charming, coiffured rival so Jimmy it was.
As a professional sportsman, being paid a lot of money to play in front of a lot of spectators, who have paid a lot of money, in your sport's most prestigious tournament, you had better be trying if you ask me!
As Wimbledon gets into its second week and the palpable tension mounts day by day, I have been observing the players and the relationship that they develop with their fans.
The amazing thing about Wimbledon is that for 50 weeks of the year it is a private tennis club which evolves for two weeks of the year into a world-class global sporting event delivering fans one of the best, immersive digital experiences here in the UK and beyond - all efficiently enabled by using cloud technology.