Team GB And Paralympics GB Kit Revealed For Rio Olympics

The Huffington Post | Rosy Cherrington | Posted 27.04.2016 | UK Style

The Rio Olympic Games are just 100 days away and to celebrate, the official Team GB and Paralympic GB kits were revealed. As in 2012, the kit has been...

The High Street And Designer Brands Working Towards Sustainable Fashion

The Huffington Post | Ellen Wallwork | Posted 28.04.2016 | UK Style

Levis, H&M, Adidas, Zara and Primark have been named as the global fashion brands with the most transparent supply chains, in a report published to ma...

How to Solve Google's Tax Problem

Grant Feller | Posted 03.02.2016 | UK
Grant Feller

Adidas is clearly a brand that cares about its reputation. So much so that it recently cancelled its high-profile sponsorship of international athleti...

Adidas' New Trainers Are Rubbish, Quite Literally In Fact

The Huffington Post UK | Thomas Tamblyn | Posted 06.07.2015 | UK Tech

Adidas has unveiled a pretty special pair of trainers made entirely out of rubbish from the ocean. As one of the founding members of Parley for the...

Fifa: Shame on the Brands Making Corruption Possible

Mark Hillary | Posted 29.05.2015 | UK Sport
Mark Hillary

The American FBI swooped down and arrested seven top officials of the world football body Fifa in Switzerland yesterday. Even though it is a story fro...

Did You Hear the One About Kanye?

Baukjen de Swaan Arons | Posted 22.04.2015 | UK Lifestyle
Baukjen de Swaan Arons

If the headlines are all you read, you'd think planet fashion had lost its grip on the reality of the job at hand - or that it never had one in the first place. Which is a shame because the reality is very much what's important to me.

Things To Consider Before You Mix Business With Family

Huffington Post UK | Shihab S Joi | Posted 02.12.2014 | UK

Brothers in arms. The phrase speaks of unity yet the setting is unarguably one of war. The same could apply to the saying, ‘sisters are doing it for...

Here Come The Men In Black: Real Release Champions League Kit

The Huffington Post UK | Posted 26.08.2014 | UK Sport

Real Madrid and adidas have launched the new kit the club will wear in this season’s Champions League... And it features a dragon. Galácticos su...

Adidas Claim On-Pitch Spoils From World Cup Brand Battle

Tom Mellor | Posted 14.09.2014 | UK Sport
Tom Mellor

Brazil's tournament has been heralded as the most social competition ever, a haven for brands and sports agencies looking to score big with their marketing... Of all those rivalries, one has been discussed more than any other - Adidas versus Nike.

Just do It! Man Utd Switch From Nike To Adidas

The Huffington Post UK | Posted 14.07.2014 | UK Sport

Manchester United have signed a kit deal with Adidas worth a staggering £70 million a year, bringing an end to their 13-year relationship with rivals...

Who Is Winning The World Cup Battle Of The Brands?

The Huffington Post UK | Posted 08.07.2014 | UK Sport

While all eyes are on the teams as they square up in the World Cup 2014 semi-finals there is another, slightly less visible clash going on - the battl...

World Cup Fans' 'Suárezing' Storms The Internet

The Huffington Post UK | Posted 27.06.2014 | UK Sport

Adidas could end their partnership with Luis Suárez following his latest animalistic act, however their prescient World Cup poster featuring Chewy Lu...

Adidas Reveal World Cup 'Pre-Cooling Vest'

The Huffington Post UK | Posted 05.06.2014 | UK Sport

Adidas have launched a new pre-cooling vest and sleeves players will wear at the 2014 World Cup in Brazil. Spanish, German and Argentine players wi...

Ajax Players React In Horror At New Adidas Kit Prank (VIDEO)

The Huffington Post UK | Posted 03.06.2014 | UK Sport

Ajax coach Frank de Boer and his players Siem de Jong, Daley Blind and Jasper Cillessen were given a fright when they were shown mock designs for Ajax...

Pretty In Pink: Real Reveal DayGlo Away Strip (PICTURES)

The Huffington Post UK | Posted 03.06.2014 | UK Sport

Real Madrid will be pretty in pink next season away from home next season, thanks to Adidas' design for their 2014-15 away strip. Gareth Bale, Kari...

Is That A Brazuca? The Science Behind The New World Cup Ball

The Huffington Post UK | Posted 29.05.2014 | UK Sport

The 2010 South Africa World Cup was the worst in living memory, and that was partially down to the infamous Jabulani ball that only Diego Forlán seem...

You Can Now Buy A Bluetooth-Enabled Football Because... Er, Anyone?

The Huffington Post UK | Posted 27.05.2014 | UK Tech

Adidas has announced you will soon be able to buy its new Bluetooth football in the UK. The Adidas micoach Smart Ball is a €299 ball which provid...

United Target Kroos Models New Bayern Kit (PICTURES)

The Huffington Post UK | Posted 09.05.2014 | UK Sport

Bayern Munich have revealed their new Adidas kit for the 2014-15 season, and Manchester United supporters will be disappointed to see midfield target ...

Are West Brom About To Part With Their Traditional Stripes?

The Huffington Post UK | Posted 02.05.2014 | UK Sport

Wets Brom are set to become the latest club to part with tradition after it emerged they will ditch their traditional blue and white strips for their ...

LOOK: Chelsea Launch New Adidas Kit (VIDEO/PICTURES)

The Huffington Post UK | Posted 04.04.2014 | UK Sport

Chelsea may have slipped behind in the Premier League title race, but they have got a headstart on their rivals in the kit stakes, having revealed the...

Crazylight? Bale Shows Off His New Shooting Boots (PICTURES)

The Huffington Post UK | Posted 17.03.2014 | UK Sport

Following their recent launch of the Samba Primeknit, Adidas have summoned Gareth Bale to reveal their adizero f50 crazylight. The f50 crazylight w...

Put A Sock In It: Nike And Adidas Reveal World Cup Boots (PICTURES)

The Huffington Post UK | Posted 07.03.2014 | UK Sport

Nike and Adidas have released their new boots ahead of the summer World Cup, and both have literally put a sock in it. Following the Adidas Samba p...

Look Who's Going To Wear The World's First Pair Of Knitted Boots (PICTURES)

The Huffington Post UK | Posted 27.02.2014 | UK Sport

Liverpool striker Luis Suárez will wear the world's first pair of knitted football boots against Manchester United next month. That Looks As Bad A...

World Cup 2014 Football Kits (PICTURES)

The Huffington Post UK | Posted 31.03.2014 | UK Sport

With the World Cup just under three months away, sportswear giants are ramping up the excitement levels by revealing the new kits the 32 nations will ...

That Looks As Bad As The Team: Scotland Reveal New Away Kit (PICTURE)

The Huffington Post UK | Posted 26.02.2014 | UK Sport

Scotland have revealed their new Adidas away kit and it has not been well received. Resembling an ice lolly, captain Scott Brown modelled the new s...