LOOK: Chelsea Launch New Adidas Kit (VIDEO/PICTURES)

The Huffington Post UK | Posted 04.04.2014 | UK Sport

Chelsea may have slipped behind in the Premier League title race, but they have got a headstart on their rivals in the kit stakes, having revealed the...

Crazylight? Bale Shows Off His New Shooting Boots (PICTURES)

The Huffington Post UK | Posted 17.03.2014 | UK Sport

Following their recent launch of the Samba Primeknit, Adidas have summoned Gareth Bale to reveal their adizero f50 crazylight. The f50 crazylight w...

Put A Sock In It: Nike And Adidas Reveal World Cup Boots (PICTURES)

The Huffington Post UK | Posted 07.03.2014 | UK Sport

Nike and Adidas have released their new boots ahead of the summer World Cup, and both have literally put a sock in it. Following the Adidas Samba p...

Look Who's Going To Wear The World's First Pair Of Knitted Boots (PICTURES)

The Huffington Post UK | Posted 27.02.2014 | UK Sport

Liverpool striker Luis Suárez will wear the world's first pair of knitted football boots against Manchester United next month. That Looks As Bad A...

World Cup 2014 Football Kits (PICTURES)

The Huffington Post UK | Posted 31.03.2014 | UK Sport

With the World Cup just under three months away, sportswear giants are ramping up the excitement levels by revealing the new kits the 32 nations will ...

That Looks As Bad As The Team: Scotland Reveal New Away Kit (PICTURE)

The Huffington Post UK | Posted 26.02.2014 | UK Sport

Scotland have revealed their new Adidas away kit and it has not been well received. Resembling an ice lolly, captain Scott Brown modelled the new s...

LOOK: Adidas Pulls Racy T-Shirts

The Huffington Post UK | Posted 26.02.2014 | UK

Adidas has pulled two racy World Cup t-shirts after Brazil complained they tarnished its image. One of the garments had the phrase "looking to scor...

From The Telstar To The Jabulani: History Of World Cup Footballs

The Huffington Post UK | Samuel Luckhurst | Posted 04.12.2013 | UK Sport

The brazuca for Brazil 2014 is the 12th football adidas have produced for the World Cup. Beginning with the Telstar at Mexico '70, the famed German...

Adidas Reveal Brazuca Football For 2014 World Cup (PICTURES)

The Huffington Post UK | Posted 23.01.2014 | UK Sport

Adidas have revealed the official 2014 World Cup football and its name is the brazuca. Following the immortal Tango, Tricolores, Fevernova and the ...

Weekend Shopping: Winter Kicks

Sarah McGiven | Posted 29.01.2014 | UK Lifestyle
Sarah McGiven

I am obsessed with Saucony Originals sneakers right now, particularly the Shadow Originals designs. I was looking for the perfect grey suede shoe and found that they do so many of them, I am still deciding which ones to get.

The Most Expensively Unstylish Footballer?

The Huffington Post UK | Posted 12.09.2013 | UK Sport

Gareth Bale fulfilled the first of goodness-knows-how-many Real Madrid commercial duties on Thursday as the club revealed their Champions League kit f...

Wearing Trainers All the Time Is Acceptable... Kate Moss Says So

Ellen Stewart | Posted 11.11.2013 | UK Lifestyle
Ellen Stewart

This month, adidas Originals announced the return of the Stan Smith shoe. A trainer created in the Seventies and made infamous by the legendary player and its namesake. After vanishing from production lines two years ago the tennis shoe is back and this time it's got Kate Moss' face on the tongue. *Shakes with excitement*. *Passes out*.

Adidas Spezial (Preview)

Alice Charles | Posted 18.09.2013 | UK Style
Alice Charles

There's been a surge in interest in the street style of the Eighties and Nineties of late. There is currently a major exhibition at the Victoria & Albert Museum on Eighties club fashion and a few months ago there was a photo show at the National Portrait Gallery. Perhaps this is because we know we are unlikely to experience such individualism again.

This New Running Shoe Has Springs In The Soles

Huffington Post UK | Posted 10.09.2013 | UK Tech

Adidas is pretty well known for innovating with their running shoes. And often in fitness tech, 'innovation' also means 'ridiculous'. But last time ar...

New Football Kits For 2013-14 (PICTURES)

The Huffington Post UK | Posted 06.06.2013 | UK Sport

Football kits are being released at a daily rate with Nike dominating the new set of designs, returning to form with some classy ensembles for Barcelo...

Life Automation - It's Happening

Peter Veash | Posted 30.06.2013 | UK Tech
Peter Veash

The latest wearable technologies and internet access being delivered on everyday products are for the most part revolutionary. While I anticipate a slow uptake in purchase of this new technology for now, most everyday items will offer us connectivity to the web in the near future and subsequently fit into the environment we live in. Life automation is truly alive and kicking.

Adidas Launch New Chelsea Home Kit Campaign With Blue Inspiration

The Huffington Post UK | Posted 05.04.2013 | UK Sport

Chelsea's home shirt for the 2013-14 season has seen adidas launch an Avatar-inspired campaign. The ‘It’s Blue, What Else Matters’ encour...

Weekend Shopping: Footwear Update for Fashion and Function

Sarah McGiven | Posted 08.05.2013 | UK Style
Sarah McGiven

A quick look at the latest, greatest footwear releases this month - from cool performance training shoes and graphic street fashion sneakers, to sweet retro-styled suede brogues and classic, timeless courts - for anyone looking to update their shoe collections this weekend.

I Don't Mind If I Sell Shirts

The Huffington Post UK | Posted 01.03.2013 | UK Sport

David Beckham has admitted he doesn't mind being known as a shirt-seller at Paris St Germain. Beckham joined the Ligue 1 leaders on transfer deadli...

Adidas Boost: Could These Shoes 'Revolutionise' Marathon Running?

Huffington Post UK | Michael Rundle | Posted 16.04.2013 | UK Tech

Adidas has unveiled a new type of running shoe that it claims could revolutionise sport - and break the record for the fastest marathon. The Adidas...

Weekend Shopping: Kicks and Kiddy Shoes

Sarah McGiven | Posted 27.03.2013 | UK Style
Sarah McGiven

I love shoes. Shoes don't care how much Quality Street you ate over Christmas, the straps won't strain after a big dinner and they are so much easier than clothes to shop for as the sizes tend to be pretty standard across brands, with far less variation than you find in clothing.

Fighting Fashion Fit

Ruth Harrison Roberts | Posted 10.03.2013 | UK Style
Ruth Harrison Roberts

Before I could flash my new membership card around I had to buy a new P.E. kit; this thought filled me with more fear and dread than the fiercest personal trainer ever could. Let's just cast our minds back to the grey days of school P.E.

Arsenal To Swap Nike For Adidas?

The Huffington Post UK | Posted 26.10.2012 | UK Sport

Arsenal could be set to revert back to Adidas as their kit suppliers after 20 years with Nike in a £25m-a-year deal. The Gunners, who have worn Ni...

It's Breast Cancer Awareness Month - Fabulous Products for a Worthy Cause!

Claire Lynch | Posted 25.12.2012 | UK Style
Claire Lynch

Breast cancer affects so many lives, with almost 50,000 people being diagnosed every year in the UK alone, which equates to 1 person every 10 minutes. Just over 12,000 of those people die from the disease.

Sarah Dean

Ennis Leaves Example Speechless | Sarah Dean | Posted 07.08.2012 | UK Entertainment

Example has revealed how he was left speechless on meeting Olympic gold medallist Jessica Ennis on Monday night. Talking to Huffington Post UK at a...