Did You Hear the One About Kanye?

Baukjen de Swaan Arons | Posted 20.02.2015 | UK Lifestyle
Baukjen de Swaan Arons

If the headlines are all you read, you'd think planet fashion had lost its grip on the reality of the job at hand - or that it never had one in the first place. Which is a shame because the reality is very much what's important to me.

Things To Consider Before You Mix Business With Family

Huffington Post UK | Shihab S Joi | Posted 02.12.2014 | UK

Brothers in arms. The phrase speaks of unity yet the setting is unarguably one of war. The same could apply to the saying, ‘sisters are doing it for...

Here Come The Men In Black: Real Release Champions League Kit

The Huffington Post UK | Posted 26.08.2014 | UK Sport

Real Madrid and adidas have launched the new kit the club will wear in this season’s Champions League... And it features a dragon. Galácticos su...

Adidas Claim On-Pitch Spoils From World Cup Brand Battle

Tom Mellor | Posted 14.09.2014 | UK Sport
Tom Mellor

Brazil's tournament has been heralded as the most social competition ever, a haven for brands and sports agencies looking to score big with their marketing... Of all those rivalries, one has been discussed more than any other - Adidas versus Nike.

Just do It! Man Utd Switch From Nike To Adidas

The Huffington Post UK | Posted 14.07.2014 | UK Sport

Manchester United have signed a kit deal with Adidas worth a staggering £70 million a year, bringing an end to their 13-year relationship with rivals...

Who Is Winning The World Cup Battle Of The Brands?

The Huffington Post UK | Posted 08.07.2014 | UK Sport

While all eyes are on the teams as they square up in the World Cup 2014 semi-finals there is another, slightly less visible clash going on - the battl...

World Cup Fans' 'Suárezing' Storms The Internet

The Huffington Post UK | Posted 27.06.2014 | UK Sport

Adidas could end their partnership with Luis Suárez following his latest animalistic act, however their prescient World Cup poster featuring Chewy Lu...

Adidas Reveal World Cup 'Pre-Cooling Vest'

The Huffington Post UK | Posted 05.06.2014 | UK Sport

Adidas have launched a new pre-cooling vest and sleeves players will wear at the 2014 World Cup in Brazil. Spanish, German and Argentine players wi...

Ajax Players React In Horror At New Adidas Kit Prank (VIDEO)

The Huffington Post UK | Posted 03.06.2014 | UK Sport

Ajax coach Frank de Boer and his players Siem de Jong, Daley Blind and Jasper Cillessen were given a fright when they were shown mock designs for Ajax...

Pretty In Pink: Real Reveal DayGlo Away Strip (PICTURES)

The Huffington Post UK | Posted 03.06.2014 | UK Sport

Real Madrid will be pretty in pink next season away from home next season, thanks to Adidas' design for their 2014-15 away strip. Gareth Bale, Kari...

Is That A Brazuca? The Science Behind The New World Cup Ball

The Huffington Post UK | Posted 29.05.2014 | UK Sport

The 2010 South Africa World Cup was the worst in living memory, and that was partially down to the infamous Jabulani ball that only Diego Forlán seem...

You Can Now Buy A Bluetooth-Enabled Football Because... Er, Anyone?

The Huffington Post UK | Posted 27.05.2014 | UK Tech

Adidas has announced you will soon be able to buy its new Bluetooth football in the UK. The Adidas micoach Smart Ball is a €299 ball which provid...

United Target Kroos Models New Bayern Kit (PICTURES)

The Huffington Post UK | Posted 09.05.2014 | UK Sport

Bayern Munich have revealed their new Adidas kit for the 2014-15 season, and Manchester United supporters will be disappointed to see midfield target ...

Are West Brom About To Part With Their Traditional Stripes?

The Huffington Post UK | Posted 02.05.2014 | UK Sport

Wets Brom are set to become the latest club to part with tradition after it emerged they will ditch their traditional blue and white strips for their ...

LOOK: Chelsea Launch New Adidas Kit (VIDEO/PICTURES)

The Huffington Post UK | Posted 04.04.2014 | UK Sport

Chelsea may have slipped behind in the Premier League title race, but they have got a headstart on their rivals in the kit stakes, having revealed the...

Crazylight? Bale Shows Off His New Shooting Boots (PICTURES)

The Huffington Post UK | Posted 17.03.2014 | UK Sport

Following their recent launch of the Samba Primeknit, Adidas have summoned Gareth Bale to reveal their adizero f50 crazylight. The f50 crazylight w...

Put A Sock In It: Nike And Adidas Reveal World Cup Boots (PICTURES)

The Huffington Post UK | Posted 07.03.2014 | UK Sport

Nike and Adidas have released their new boots ahead of the summer World Cup, and both have literally put a sock in it. Following the Adidas Samba p...

Look Who's Going To Wear The World's First Pair Of Knitted Boots (PICTURES)

The Huffington Post UK | Posted 27.02.2014 | UK Sport

Liverpool striker Luis Suárez will wear the world's first pair of knitted football boots against Manchester United next month. That Looks As Bad A...

World Cup 2014 Football Kits (PICTURES)

The Huffington Post UK | Posted 31.03.2014 | UK Sport

With the World Cup just under three months away, sportswear giants are ramping up the excitement levels by revealing the new kits the 32 nations will ...

That Looks As Bad As The Team: Scotland Reveal New Away Kit (PICTURE)

The Huffington Post UK | Posted 26.02.2014 | UK Sport

Scotland have revealed their new Adidas away kit and it has not been well received. Resembling an ice lolly, captain Scott Brown modelled the new s...

LOOK: Adidas Pulls Racy T-Shirts

The Huffington Post UK | Posted 26.02.2014 | UK

Adidas has pulled two racy World Cup t-shirts after Brazil complained they tarnished its image. One of the garments had the phrase "looking to scor...

From The Telstar To The Jabulani: History Of World Cup Footballs

The Huffington Post UK | Samuel Luckhurst | Posted 04.12.2013 | UK Sport

The brazuca for Brazil 2014 is the 12th football adidas have produced for the World Cup. Beginning with the Telstar at Mexico '70, the famed German...

Adidas Reveal Brazuca Football For 2014 World Cup (PICTURES)

The Huffington Post UK | Posted 23.01.2014 | UK Sport

Adidas have revealed the official 2014 World Cup football and its name is the brazuca. Following the immortal Tango, Tricolores, Fevernova and the ...

Weekend Shopping: Winter Kicks

Sarah McGiven | Posted 29.01.2014 | UK Lifestyle
Sarah McGiven

I am obsessed with Saucony Originals sneakers right now, particularly the Shadow Originals designs. I was looking for the perfect grey suede shoe and found that they do so many of them, I am still deciding which ones to get.

The Most Expensively Unstylish Footballer?

The Huffington Post UK | Posted 12.09.2013 | UK Sport

Gareth Bale fulfilled the first of goodness-knows-how-many Real Madrid commercial duties on Thursday as the club revealed their Champions League kit f...