Swedish Model Says She's 'Not A Feminist Hero' For Having Unshaven Legs In An Adidas Campaign

The Huffington Post | Patricia Yaker Ekall | Posted 09.10.2017 | UK Style

A Swedish model and artist has taken to Instagram to share her experience after she posed for Adidas with unshaven legs. When Adidas shared the campa...

Capturing The Theatre Of London Fashion Week SS2017: Days One And Two

Tristan Fewings | Posted 17.09.2017 | UK Style
Tristan Fewings

I've been shooting London Fashion Week for over a decade. I love it. The showmanship and the glamour make it one of the highlights of my year. It's always been so theatrical. Take Vivienne Westwood's most recent Men's London Fashion Week: it was all acrobats - even clowns - and energy.

How Athleisure Broke The Style Mainstream

Claudia Canavan | Posted 05.10.2017 | UK Lifestyle

It’s hard to pinpoint the exact moment that athleisure broke through. The child of athletic activities and downtime leisure (pretty yoga pants for ...

Mira Duma's Fashion Tech Lab Puts Innovation And Sustainability Front And Centre

Brooke Roberts-Islam | Posted 12.06.2017 | UK Style
Brooke Roberts-Islam

While interviewing Mira I asked what inspired her new venture, which seeks to innovate in the fashion tech space (including wearables) and harness new and existing technologies to help make fashion more sustainable.

Kendall Jenner Has Been Auditioning To Be An Adidas Model Since She Was A Child

The Huffington Post | Susan Devaney | Posted 01.06.2017 | UK Style

Kendall Jenner has been a superfan of Adidas from a very young age. So the recent announcement that the supermodel has become a brand ambassador for ...

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.

This Student-Made Fake Adidas Ad Has Gone Viral After Being Rejected By Sportswear Giant

The Huffington Post | Jasmin Gray | Posted 10.01.2017 | UK Universities & Education

A heart-warming fake advert for Adidas has been watched more than 9 million times after being turned down by the sportswear giant. The viral video, ma...

London College Of Fashion And Kering - Fashion Sustainability And Education In Focus

Brooke Roberts-Islam | Posted 25.11.2016 | UK Style
Brooke Roberts-Islam

Professor Frances Corner, Head of London College of Fashion opened the 3rd annual Kering Talk with the comment that when LCF moves to the Queen Elizabeth Olympic Park in 2020, all the faculties and facilities will be under one roof, giving the students and teaching staff "literally the space to think".

Team GB And Paralympics GB Kit Revealed For Rio Olympics

The Huffington Post | Rosy Cherrington | Posted 13.07.2016 | UK Style

The Rio Olympic Games are just 100 days away and to celebrate, the official Team GB and Paralympic GB kits were revealed. As in 2012, the kit has been...

The High Street And Designer Brands Working Towards Sustainable Fashion

The Huffington Post | Ellen Wallwork | Posted 28.04.2016 | UK Style

Levis, H&M, Adidas, Zara and Primark have been named as the global fashion brands with the most transparent supply chains, in a report published to ma...

How to Solve Google's Tax Problem

Grant Feller | Posted 02.02.2017 | UK
Grant Feller

Adidas is clearly a brand that cares about its reputation. So much so that it recently cancelled its high-profile sponsorship of international athleti...

Adidas' New Trainers Are Rubbish, Quite Literally In Fact

The Huffington Post UK | Thomas Tamblyn | Posted 06.07.2015 | UK Tech

Adidas has unveiled a pretty special pair of trainers made entirely out of rubbish from the ocean. As one of the founding members of Parley for the...

Fifa: Shame on the Brands Making Corruption Possible

Mark Hillary | Posted 28.05.2016 | UK Sport
Mark Hillary

The American FBI swooped down and arrested seven top officials of the world football body Fifa in Switzerland yesterday. Even though it is a story fro...

Did You Hear the One About Kanye?

Baukjen de Swaan Arons | Posted 22.04.2015 | UK Lifestyle
Baukjen de Swaan Arons

If the headlines are all you read, you'd think planet fashion had lost its grip on the reality of the job at hand - or that it never had one in the first place. Which is a shame because the reality is very much what's important to me.

Things To Consider Before You Mix Business With Family

Huffington Post UK | Shihab S Joi | Posted 02.12.2014 | UK

Brothers in arms. The phrase speaks of unity yet the setting is unarguably one of war. The same could apply to the saying, ‘sisters are doing it for...

Here Come The Men In Black: Real Release Champions League Kit

The Huffington Post UK | Posted 26.08.2014 | UK Sport

Real Madrid and adidas have launched the new kit the club will wear in this season’s Champions League... And it features a dragon. Galácticos su...

Adidas Claim On-Pitch Spoils From World Cup Brand Battle

Tom Mellor | Posted 14.09.2014 | UK Sport
Tom Mellor

Brazil's tournament has been heralded as the most social competition ever, a haven for brands and sports agencies looking to score big with their marketing... Of all those rivalries, one has been discussed more than any other - Adidas versus Nike.

Just do It! Man Utd Switch From Nike To Adidas

The Huffington Post UK | Posted 14.07.2014 | UK Sport

Manchester United have signed a kit deal with Adidas worth a staggering £70 million a year, bringing an end to their 13-year relationship with rivals...

Who Is Winning The World Cup Battle Of The Brands?

The Huffington Post UK | Posted 08.07.2014 | UK Sport

While all eyes are on the teams as they square up in the World Cup 2014 semi-finals there is another, slightly less visible clash going on - the battl...

World Cup Fans' 'Suárezing' Storms The Internet

The Huffington Post UK | Posted 27.06.2014 | UK Sport

Adidas could end their partnership with Luis Suárez following his latest animalistic act, however their prescient World Cup poster featuring Chewy Lu...

Adidas Reveal World Cup 'Pre-Cooling Vest'

The Huffington Post UK | Posted 05.06.2014 | UK Sport

Adidas have launched a new pre-cooling vest and sleeves players will wear at the 2014 World Cup in Brazil. Spanish, German and Argentine players wi...

Ajax Players React In Horror At New Adidas Kit Prank (VIDEO)

The Huffington Post UK | Posted 03.06.2014 | UK Sport

Ajax coach Frank de Boer and his players Siem de Jong, Daley Blind and Jasper Cillessen were given a fright when they were shown mock designs for Ajax...

Pretty In Pink: Real Reveal DayGlo Away Strip (PICTURES)

The Huffington Post UK | Posted 03.06.2014 | UK Sport

Real Madrid will be pretty in pink next season away from home next season, thanks to Adidas' design for their 2014-15 away strip. Gareth Bale, Kari...

Is That A Brazuca? The Science Behind The New World Cup Ball

The Huffington Post UK | Posted 29.05.2014 | UK Sport

The 2010 South Africa World Cup was the worst in living memory, and that was partially down to the infamous Jabulani ball that only Diego Forlán seem...

You Can Now Buy A Bluetooth-Enabled Football Because... Er, Anyone?

The Huffington Post UK | Posted 27.05.2014 | UK Tech

Adidas has announced you will soon be able to buy its new Bluetooth football in the UK. The Adidas micoach Smart Ball is a €299 ball which provid...