ASOS Set To Be The Go-To Latex Destination

The Huffington Post | Rosy Cherrington | Posted 24.10.2016 | UK Style

Latex fans, rejoice! ASOS will soon be stocking two stunning new clothing brands with a major focus on the rubber stuff. The online retailer has annou...

ASOS Choker Goes Viral Thanks To This Dirty-Minded Person

The Huffington Post | Rosy Cherrington | Posted 13.10.2016 | UK Style

People on the internet can’t stop talking about an ASOS choker, and the reason why is pretty hilarious. Part of the retailer’s Halloween range, th...

ASOS Launch Princess Diana-Inspired Collection

The Huffington Post | Rosy Cherrington | Posted 12.10.2016 | UK Style

ASOS have launched a collection inspired by the late Princess of Wales, created in collaboration with Sharmadean Reid MBE - the founder of WAH Nails. ...

ASOS Investigation Claims To Expose The 'True Cost' Of Fast Fashion

The Huffington Post | Rosy Cherrington | Posted 30.09.2016 | UK Style

ASOS has been accused of treating employees “like machines” in its distribution warehouse in Yorkshire. According to BuzzFeed News, who conducted ...

ASOS Accused Of 'Ripping Off Independent Designers'

The Huffington Post | Ellen Wallwork | Posted 08.09.2016 | UK Style

ASOS has been accused of ‘ripping off independent designers’ by an Australian lingerie brand. Hopeless Lingerie shared a photo of an item for sale...

ASOS Is Selling Strap-On Dinosaur Tails And The Internet Is Confused

The Huffington Post | Brogan Driscoll | Posted 28.08.2016 | UK Style

Unless you’ve had the pleasure of going to Secret Garden Party or Glastonbury Festival, chances are you’ve never seen a fully-grown adult wearing ...

Owen Smith And ASOS Go Head-To-Head In Working Conditions Debate

The Huffington Post | Rosy Cherrington | Posted 12.08.2016 | UK Style

MP Owen Smith and ASOS are engaged in a heated debate about its treatment of warehouse employees. The Labour leadership candidate accused the fashion ...

ASOS Are Selling This 'Body Bow' And It's The Least Sexy Thing Ever

The Huffington Post | Rosy Cherrington | Posted 05.08.2016 | UK Style

National Underwear Day is officially upon us, but one lingerie monstrosity is completely baffling our brains. Behold the Bluebella ‘Unwrap Me’ Bod...

ASOS Customer Complains Using Eminem 'Stan' Lyrics, Retailer Raps Back Apology

The Huffington Post | Rosy Cherrington | Posted 28.07.2016 | UK Style

An ASOS shopper has started what could possibly be the best customer service dialogue on the internet right now. Jay Whalley‎, from Preston, posted ...

ASOS Respond To Criticism Of 'Plus Size' Model Post

The Huffington Post | Rosy Cherrington | Posted 13.07.2016 | UK Style

ASOS has responded to online backlash around a recent Instagram photo of size 16 model Naomi Shimada, which referred to her as a plus size model. But ...

The ASOS Website Has Been Down For 13 Hours

The Huffington Post | Rosy Cherrington | Posted 24.06.2016 | UK Style

We're leaving the EU, David Cameron has resigned and the ASOS website has been down for over 13 hours. WHAT IS HAPPENING, PEOPLE? The Metro reported ...

ASOS Is Sending People Giant Jeans

The Huffington Post | Rosy Cherrington | Posted 31.05.2016 | UK Style

ASOS has been sending customers jeans made for giants. When 20-year-old George Riggall, from Leicester, ordered a new pair of jeans with a 32-inch leg...

A Bra To Enhance Your 'Side Boob' Now Exists

The Huffington Post | Rosy Cherrington | Posted 18.05.2016 | UK Style

Breast trends are totally cyclical. When one dies out, another is reborn, moving in to take its place in the lingerie limelight. In less words, 'under...

The Truth About 'Fast' Fashion in 2016

George Taylor | Posted 12.05.2016 | UK Style
George Taylor

When it comes to fashion and technology, how fast is too fast? You only have to look at Instagram to realise that taking photos of every waking move is now deemed as 'normal.' But what is 'normal?' And does normal mean good? Not necessarily.

ASOS Under Fire For Selling 'Slave' T-Shirt Modelled By A Black Man

SWNS | Posted 05.02.2016 | UK Style

Fashion giant ASOS faced an online backlash after customers spotted a T-shirt worn by a black male model - printed with the word 'SLAVE'. The site...

Man Capes Exist And They Will Change Your Life Forever

The Huffington Post UK | Rosy Cherrington | Posted 02.11.2015 | UK Style

Every once in a while, an invention is thrust upon the earth SO great that the entire course of history is changed unalterably forever. Gentlemen.....

ASOS Remove All Bindis From Website After Halloween Backlash

The Huffington Post UK | Rosy Cherrington | Posted 22.10.2015 | UK Style

ASOS have removed all bindis for sale on their website after being accused of cultural appropriation. The issue began when the website labelled a r...

ASOS 'Halloween' Bindis Spark Cultural Appropriation Debate

The Huffington Post UK | Rosy Cherrington | Posted 19.10.2015 | UK Style

Cultural appropriation has become a hot topic in the fashion and beauty world of late, and ASOS are the latest company to spark an online debate. T...

These Women Are the Reason I Wanted to Work in Fashion

Nellie Eden | Posted 15.10.2016 | UK Style
Nellie Eden

We all know that life should me more about flitting between five different platforms for five seconds at a time on your mobile. Which got me thinking, where's the place that girls my age can get real advice from their peers about how to be successful, amazing and sisterly?

Meet Nicole Richie's Little Sister Sofia - Who's Just Bagged Her First Fashion Campaign

The Huffington Post UK | Jessie Thompson | Posted 16.07.2015 | UK Style

It's a family affair, as Nicole Richie's super-stylish young sister Sofia has landed her first fashion campaign for Material Girl - the brand created ...

There's Something Not Quite Right About These ASOS Sandals...

The Huffington Post UK | Ryan Barrell | Posted 13.07.2015 | UK Comedy

These stylish YRU Nile Slide Flat Sandals are on sale on ASOS at the moment... But actor Ferdinand Kingsley has noticed something a bit strange about ...

The Democratisation of Fashion

Nick Robertson | Posted 20.05.2016 | UK Style
Nick Robertson

Fashion was always meant to be accessible - it was just the logistics that got in the way... Digital has changed everything. Digital fashion is often touted as a victory for convenience - discover, browse and shop wherever you want, whenever you want. But the real winner is choice and access.

RETAIL REINVENTION: Lessons From the Digital Rag Trade

Simon Pont | Posted 19.05.2015 | UK
Simon Pont

The meeting point of RETAIL and EDITORIAL was traditionally 'THE MAGAZINE'. A style bible like Vogue or Harper's, for example, would carry glossy colour ads of beautiful things, commercial messages betwixt a sacrosanct and inviolable editorial.

30 Snazzy Christmas Jumpers For Men And Women

The Huffington Post UK | Natasha Hinde | Posted 27.11.2014 | UK Lifestyle

Nothing says Christmas like a good old festive knit. From Ron Weasley's monogrammed maroon number to Mark Darcy's reindeer roll neck in Bridget Jo...

The Great Advertising Shift

Nathalie Gaveau | Posted 13.12.2014 | UK Tech
Nathalie Gaveau

Why are more and more brands essentially becoming media owners and content generators? Content allows them to build direct relationships with their customers and then buy into the brand's ethos and become brand ambassadors.