Asos

The Great Advertising Shift

Nathalie Gaveau | Posted 16.10.2014 | UK Tech
Nathalie Gaveau

Why are more and more brands essentially becoming media owners and content generators? Content allows them to build direct relationships with their customers and then buy into the brand's ethos and become brand ambassadors.

'Made In Chelsea' Fashion High Street Edit - Top Three ASOS Looks

Francesca Newman-Young | Posted 13.10.2014 | UK Entertainment
Francesca Newman-Young

I've been filming my online fashion series with new channel Pose, and in this episode I explore some of my favourite ASOS looks of this season. My first look is a casual look which you'll usually find me rocking out on the weekend.

Putting the Technology Into a Fashion Party

Nathalie Gaveau | Posted 26.08.2014 | UK Tech
Nathalie Gaveau

When it comes to shopping, I'm obviously a digital person - and it would appear that consumers all over the world are the same, or at least transitioning. The rise in shopping via mobile makes up half of the traffic on retail sites and, specifically in fashion and clothing, accounts for 36% of sales...

Arson Suspected In ASOS Warehouse Fire As Retailer Stops Orders

Huffington Post UK/PA | Posted 21.06.2014 | UK

A fire that caused "substantial damage" to the warehouse of online retailer ASOS is being treated as arson, police have said. The blaze at the ware...

'It Is Never Our Intention To Hurt, Embarrass Or Upset Anyone'

The Huffington Post UK | Posted 22.05.2014 | UK Entertainment

Jodie Marsh has received an apology from the online fashion retailer, ASOS, after she was likened to a man on Twitter. The furore kicked off after ...

Vlog for Your Life

Chloe Watts | Posted 25.01.2014 | UK Tech
Chloe Watts

The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties.  With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.

Tonight I'm Wearing

Vivian Ho | Posted 31.12.2013 | UK Lifestyle
Vivian Ho

When looking for high-street pieces such a dress like this, it's aways better to go for something simple. That way, it's easier to carry off as more high end. For dresses on the high-street, I never go for anything too detailed, because the quality doesn't come through. Simple= better!

All That Glitters... Is Honor Gold

Ruth Harrison Roberts | Posted 23.01.2014 | UK Lifestyle
Ruth Harrison Roberts

If you know anything about me then you will know that I am obsessed with labels and designers who aren't afraid to put themselves out and like to cross boundaries; the designers who value the people that wear the clothes.

Graduate Fashion Week 2013

Ashleigh Houlton | Posted 10.08.2013 | UK Universities & Education
Ashleigh Houlton

I felt it imperative to share my fantastic experience with you fellow fashionistas; working as part of the Official Graduate Fashion Week Blog team, I had the opportunity to contribute to the social media coverage, tweeting away the day!

2013 Summer Style for the Office and Interview Room

Harriet Williamson | Posted 10.08.2013 | UK Style
Harriet Williamson

It's so much easier to do office wear when it's cold outside. Rubbish weather gives you an excuse to cover up, skirts over the knee, legs hidden in opaque tights, and cardigans under blazer jackets. But I want to look summery and stylish and still be considered as a serious candidate, without overspending.

'No Doubt' Radioactive Metal Could Be In More Clothes

The Huffington Post UK | Jessica Elgot | Posted 29.05.2013 | UK

A leading Indian trade unionist has warned that radioactive metal could be found in vast quantities of clothes and accessories shipped overseas, and t...

Asos Withdraws 'Radioactive' Peplum Leather Belts

Huffington Post UK/ PA | Sara C Nelson | Posted 28.05.2013 | UK

A batch of metal-studded belts have been withdrawn from sale after they were found to be radioactive. The leather belts, on sale via online fashio...

Budget-Friendly Summer Style 2013

Harriet Williamson | Posted 19.07.2013 | UK Universities & Education
Harriet Williamson

You don't have to spend a bomb to look beautiful on the beach, even if you are jetting off to the white isle, where I suspect everyone will be enviably well-dressed and have great hair even in the heat!

A Challenge for Spring: Print Trousers

Christina Miller | Posted 16.06.2013 | UK Style
Christina Miller

Finally, the sun has shown his pretty face and I can excited for spring, not only to be able to pack away my winter coat, but so that I can embrace the trend for printed trousers this season. Print trousers were seen at many of the SS13 collections and this is one trend I am completely sucked in by.

Parlez-Vous Fashion: In Which Pastels Reign

Eleanor Doughty | Posted 05.06.2013 | UK Style
Eleanor Doughty

Pastels and spring have a mundane, predictable relationship. In a similar vein to the floral prints for spring's sister non-surprise, designers are naturally drawn back to soft unicorn colours - those to brighten and lighten the April skies.

Parlez-Vous Fashion: In Which Monochrome Gets Its Moment

Eleanor Doughty | Posted 21.05.2013 | UK Style
Eleanor Doughty

Just when spring was all worked out - the standard pastel highlight, floral punches and the really good demi-heel - there remains a difficulty. Monochrome. In my youthful orchestra-playing experience, black and white worn together dictates a look that screams 'catering staff', and that's something I'd never wish on anyone.

Charlie Thomas

Michelle Obama's Favourite Asos Sees Sales Rocket By 41%

HuffingtonPost.com | Charlie Thomas | Posted 17.01.2013 | UK

British online fashion retailer Asos has revealed its retail sales rose by a whopping 41% in its third quarter globally, with 10% of that coming from ...

Offers Of The Week

The Huffington Post UK | Posted 17.03.2013 | UK Universities & Education

Bringing you the best Student Beans offers of the week, exclusive to the Huffington Post UK. LIKE HUFFPOST UK STUDENTS ON FACEBOOK | FOLLOW US ON T...

Today I'm Wearing

Vivian Ho | Posted 09.02.2013 | UK Style
Vivian Ho

Today I'm wearing bright and rich colours by pulling out the yellow jacket from Asos that I wore a few posts ago and I have paired it with one of my favourites- the deep purple, side-tie top also from Asos.

Christmas Comes Early For Asos

Charlie Thomas | Posted 11.12.2012 | UK

Better conversion of internet traffic has led to a 24% increase in UK sales for online fashion retailer Asos, but it's the US sales which are driving ...

Today I'm Wearing

Vivian Ho | Posted 02.02.2013 | UK Style
Vivian Ho

Today I'm wearing a unique piece I've only worn once on my blog before. It's a fur caplet/jacket that I bought from what I refer to as a Hong Kong 'high street' shop- it's not a luxury brand, but a chain similar to Warehouse or Topshop, called Cypress.

Today I'm Wearing

Vivian Ho | Posted 28.01.2013 | UK Style
Vivian Ho

My outfits and posts have been very simple recently, in part due to my hectic schedule. I apologise if they haven't been super elaborate and detailed, but I guess that makes them more wearable day-to-day anyway!

Shoppable Films: Fad or Future?

Rachel Arthur | Posted 14.01.2013 | UK Tech
Rachel Arthur

If there's one keyword at the centre of the burgeoning fashion and tech scene at the moment, it's 'shoppable'. Just as retailers and brands get a grasp on how to handle content, it's commerce that begins to drive the sector forward again - undoubtedly the effect of greater need for ROI within the social space.

Today I'm Wearing

Vivian Ho | Posted 11.01.2013 | UK Style
Vivian Ho

Jewel tones are my favourite colours and today I'm wearing a deep rich hue of purple. It has a side neck tie which dresses up the outfit and keeps me warmer as well. I have paired it with the Zara 'tweed' style jacket I wore a few posts ago.

The Next Stage of Growth for the Online Fashion Market

Beibhinn Gillan | Posted 09.01.2013 | UK Style
Beibhinn Gillan

Online fashion is growing impressively because consumers are having positive experiences with the channel and they seem to be over the 'will it fit?' hurdle.