When it comes to shopping, I'm obviously a digital person - and it would appear that consumers all over the world are the same, or at least transitioning. The rise in shopping via mobile makes up half of the traffic on retail sites and, specifically in fashion and clothing, accounts for 36% of sales...
The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties. With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.
It's so much easier to do office wear when it's cold outside. Rubbish weather gives you an excuse to cover up, skirts over the knee, legs hidden in opaque tights, and cardigans under blazer jackets. But I want to look summery and stylish and still be considered as a serious candidate, without overspending.
Finally, the sun has shown his pretty face and I can excited for spring, not only to be able to pack away my winter coat, but so that I can embrace the trend for printed trousers this season. Print trousers were seen at many of the SS13 collections and this is one trend I am completely sucked in by.
Just when spring was all worked out - the standard pastel highlight, floral punches and the really good demi-heel - there remains a difficulty. Monochrome. In my youthful orchestra-playing experience, black and white worn together dictates a look that screams 'catering staff', and that's something I'd never wish on anyone.
If there's one keyword at the centre of the burgeoning fashion and tech scene at the moment, it's 'shoppable'. Just as retailers and brands get a grasp on how to handle content, it's commerce that begins to drive the sector forward again - undoubtedly the effect of greater need for ROI within the social space.