A Bra To Enhance Your 'Side Boob' Now Exists

The Huffington Post | Rosy Cherrington | Posted 18.05.2016 | UK Style

Breast trends are totally cyclical. When one dies out, another is reborn, moving in to take its place in the lingerie limelight. In less words, 'under...

The Truth About 'Fast' Fashion in 2016

George Taylor | Posted 12.05.2016 | UK Style
George Taylor

When it comes to fashion and technology, how fast is too fast? You only have to look at Instagram to realise that taking photos of every waking move is now deemed as 'normal.' But what is 'normal?' And does normal mean good? Not necessarily.

ASOS Under Fire For Selling 'Slave' T-Shirt Modelled By A Black Man

SWNS | Posted 05.02.2016 | UK Style

Fashion giant ASOS faced an online backlash after customers spotted a T-shirt worn by a black male model - printed with the word 'SLAVE'. The site...

Man Capes Exist And They Will Change Your Life Forever

The Huffington Post UK | Rosy Cherrington | Posted 02.11.2015 | UK Style

Every once in a while, an invention is thrust upon the earth SO great that the entire course of history is changed unalterably forever. Gentlemen.....

ASOS Remove All Bindis From Website After Halloween Backlash

The Huffington Post UK | Rosy Cherrington | Posted 22.10.2015 | UK Style

ASOS have removed all bindis for sale on their website after being accused of cultural appropriation. The issue began when the website labelled a r...

ASOS 'Halloween' Bindis Spark Cultural Appropriation Debate

The Huffington Post UK | Rosy Cherrington | Posted 19.10.2015 | UK Style

Cultural appropriation has become a hot topic in the fashion and beauty world of late, and ASOS are the latest company to spark an online debate. T...

These Women Are the Reason I Wanted to Work in Fashion

Nellie Eden | Posted 16.10.2015 | UK Style
Nellie Eden

We all know that life should me more about flitting between five different platforms for five seconds at a time on your mobile. Which got me thinking, where's the place that girls my age can get real advice from their peers about how to be successful, amazing and sisterly?

Meet Nicole Richie's Little Sister Sofia - Who's Just Bagged Her First Fashion Campaign

The Huffington Post UK | Jessie Thompson | Posted 16.07.2015 | UK Style

It's a family affair, as Nicole Richie's super-stylish young sister Sofia has landed her first fashion campaign for Material Girl - the brand created ...

There's Something Not Quite Right About These ASOS Sandals...

The Huffington Post UK | Ryan Barrell | Posted 13.07.2015 | UK Comedy

These stylish YRU Nile Slide Flat Sandals are on sale on ASOS at the moment... But actor Ferdinand Kingsley has noticed something a bit strange about ...

The Democratisation of Fashion

Nick Robertson | Posted 20.05.2016 | UK Style
Nick Robertson

Fashion was always meant to be accessible - it was just the logistics that got in the way... Digital has changed everything. Digital fashion is often touted as a victory for convenience - discover, browse and shop wherever you want, whenever you want. But the real winner is choice and access.

RETAIL REINVENTION: Lessons From the Digital Rag Trade

Simon Pont | Posted 19.05.2015 | UK
Simon Pont

The meeting point of RETAIL and EDITORIAL was traditionally 'THE MAGAZINE'. A style bible like Vogue or Harper's, for example, would carry glossy colour ads of beautiful things, commercial messages betwixt a sacrosanct and inviolable editorial.

30 Snazzy Christmas Jumpers For Men And Women

The Huffington Post UK | Natasha Hinde | Posted 27.11.2014 | UK Lifestyle

Nothing says Christmas like a good old festive knit. From Ron Weasley's monogrammed maroon number to Mark Darcy's reindeer roll neck in Bridget Jo...

The Great Advertising Shift

Nathalie Gaveau | Posted 13.12.2014 | UK Tech
Nathalie Gaveau

Why are more and more brands essentially becoming media owners and content generators? Content allows them to build direct relationships with their customers and then buy into the brand's ethos and become brand ambassadors.

'Made In Chelsea' Fashion High Street Edit - Top Three ASOS Looks

Francesca Newman-Young | Posted 13.12.2014 | UK Entertainment
Francesca Newman-Young

I've been filming my online fashion series with new channel Pose, and in this episode I explore some of my favourite ASOS looks of this season. My first look is a casual look which you'll usually find me rocking out on the weekend.

Putting the Technology Into a Fashion Party

Nathalie Gaveau | Posted 26.08.2014 | UK Tech
Nathalie Gaveau

When it comes to shopping, I'm obviously a digital person - and it would appear that consumers all over the world are the same, or at least transitioning. The rise in shopping via mobile makes up half of the traffic on retail sites and, specifically in fashion and clothing, accounts for 36% of sales...

Arson Suspected In ASOS Warehouse Fire As Retailer Stops Orders

Huffington Post UK/PA | Posted 21.06.2014 | UK

A fire that caused "substantial damage" to the warehouse of online retailer ASOS is being treated as arson, police have said. The blaze at the ware...

'It Is Never Our Intention To Hurt, Embarrass Or Upset Anyone'

The Huffington Post UK | Posted 22.05.2014 | UK Entertainment

Jodie Marsh has received an apology from the online fashion retailer, ASOS, after she was likened to a man on Twitter. The furore kicked off after ...

Vlog for Your Life

Chloe Watts | Posted 25.01.2014 | UK Tech
Chloe Watts

The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties.  With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.

Tonight I'm Wearing

Vivian Ho | Posted 31.12.2013 | UK Lifestyle
Vivian Ho

When looking for high-street pieces such a dress like this, it's aways better to go for something simple. That way, it's easier to carry off as more high end. For dresses on the high-street, I never go for anything too detailed, because the quality doesn't come through. Simple= better!

All That Glitters... Is Honor Gold

Ruth Harrison Roberts | Posted 23.01.2014 | UK Lifestyle
Ruth Harrison Roberts

If you know anything about me then you will know that I am obsessed with labels and designers who aren't afraid to put themselves out and like to cross boundaries; the designers who value the people that wear the clothes.

Graduate Fashion Week 2013

Ashleigh Houlton | Posted 10.08.2013 | UK Universities & Education
Ashleigh Houlton

I felt it imperative to share my fantastic experience with you fellow fashionistas; working as part of the Official Graduate Fashion Week Blog team, I had the opportunity to contribute to the social media coverage, tweeting away the day!

2013 Summer Style for the Office and Interview Room

Harriet Williamson | Posted 10.08.2013 | UK Style
Harriet Williamson

It's so much easier to do office wear when it's cold outside. Rubbish weather gives you an excuse to cover up, skirts over the knee, legs hidden in opaque tights, and cardigans under blazer jackets. But I want to look summery and stylish and still be considered as a serious candidate, without overspending.

'No Doubt' Radioactive Metal Could Be In More Clothes

The Huffington Post UK | Jessica Elgot | Posted 29.05.2013 | UK

A leading Indian trade unionist has warned that radioactive metal could be found in vast quantities of clothes and accessories shipped overseas, and t...

Asos Withdraws 'Radioactive' Peplum Leather Belts

Huffington Post UK/ PA | Sara C Nelson | Posted 28.05.2013 | UK

A batch of metal-studded belts have been withdrawn from sale after they were found to be radioactive. The leather belts, on sale via online fashio...

Budget-Friendly Summer Style 2013

Harriet Williamson | Posted 19.07.2013 | UK Universities & Education
Harriet Williamson

You don't have to spend a bomb to look beautiful on the beach, even if you are jetting off to the white isle, where I suspect everyone will be enviably well-dressed and have great hair even in the heat!