We've swapped urbane, well-briefed and articulate interlocutors like Clare Balding, John Inverdale and Michael Johnson for slack-jawed rubes who struggle to recall the number of players fielded by a team and say things like "for me, it's a game of two halves and at the end of the day the lad give 'undred and ten percent in and araand the box."
I don't usually take much interest in football, especially during the Olympics, but when I read on Twitter that none of the Welsh players had sung God Save the Queen at the beginning Great Britain's first male football match I suddenly wanted to tune in (and have even watched the beginning over again). Welsh nationalism has always been somewhat of a taboo subject, especially during prime time on the BBC, but here it was being discussed at half time of an Olympic match by Gary Lineker and Robbie Savage. How times have changed? Or have they?
For years the BBC's voice of swimming was the unfortunately named Hamilton Bland, whose TV career ended in controversy in the late 90s. There's nothing bland about his successors, former Olympians Adrian Moorhouse and Andy Jameson, who sounded as though they'd swallowed several gallons of Red Bull as they jabbered their way through last night's pool action at London 2012.