From the slick 'Yes' campaign that almost delivered a sensational victory in the Scottish independence referendum to the embarrassing spectacle of Ed Miliband's attempt to eat a bacon sandwich, 2014 has demonstrated the increasing importance of presenting the right image. But who were the biggest PR winners and losers of the year?
Many people are complaining that your hot baked goods tax is just another way of taking a swipe at the working classes, who apparently eat nothing but Greggs's produce. It's alleged that you've failed yet again to tax silly middle class fripperies and have chosen to fire your budgetary bullets at foods so common that you can't even remember eating them.
Alex James, the former Fat Less bassist and the man who put 'ur' into Blur has done a bizarre 'food' column in the Sun. In what reads like an advert he has championed Kentucky Fried Chicken, McDonald's and Greggs in a series of PR puff quotes and those kind of gormless photos that 15-year-old-boy bands specialise in.