When we launched our eco and ethical programme, Plan A, in 2007 we made some big bold product related commitments. For example, to get all our wood and fish from the most sustainable source possible. It wasn't the wrong thing to do but we were looking through the lens of 'issue' rather than 'product'.
They have helped make stars and history, formed political fashions and pharaohs' essentials for the afterlife and are counted as one indicator of economic boom and bust. They also stay closer to men for longer than their wives or girlfriends ever will. So, why is it that men apparently give so little consideration to their underpants?
To plant the really not-ever-so-Christmassy bonnet on it this year, M&S have taken the 'carol singers at your front door' motif and run with it, re-casting the traditional shower of untalented local school kids (not without some degree of irony, theweemo notes) with this year's X Factor contestants.