If I hadn't seen the drop-dead gorgeous dresses in their A/W collection - many with the kind of sleeves most grown-up women crave - I might be less excited by her announcement. But Ms Earl, 51, brings back to M&S that intangible something - call it class, call it good taste, call it style - which has been so sorely lacking in the past decade.
When we launched our eco and ethical programme, Plan A, in 2007 we made some big bold product related commitments. For example, to get all our wood and fish from the most sustainable source possible. It wasn't the wrong thing to do but we were looking through the lens of 'issue' rather than 'product'.