I remember my first proper sales job really well. I worked at a publishing company on various titles selling advertising space. The company was irreverent, creative, and professional and I absolutely loved going to work there.
Businesses that once believed in segmenting the value chain, are beginning to understand that consistency is key to building momentum. As such, to continue being relevant in this world, PR needs to not only be clearly integrated with all marketing disciplines but also with historically business functions such as sales.
It's always difficult to admit you've failed at something. Call it what you will (and I usually do). Learning experience anyone? My particular learnin...
Being straight down the line, open and business-like is always positive. That way people don't feel like you're being pushy or trying to drag them kicking and screaming towards something they don't want and didn't ask for in the first place.
If you got a bit of money for Christmas or have been saving up for the sales, we've got some top tips to make sure you don't waste it on something that will stay at the back of your wardrobe for the next year or so!
I've realized that the start of a new year is more a time for reflection rather than going out, downing shots, being sick on my favourite shoes and then trying desperately to find a cab home.
High streets and shopping centres up and down the country are expected to be swamped by millions of bargain-hunters as the traditional Boxing Day sale...
For a number of years now, the concept of thought leadership has been creeping into the business sphere. Academic credentials abound, and virtually every business now lays claim to some form of certifiable authority in their field.
According to Google, there are approximately 37,700,000 dog grooming services in the world. Now, if you're one of this number, you might need to start thinking about how to differentiate yourself.
If you walk into Starbucks and ask for a cheeky hazelnut latte, then the barista making your coffee will ask you your name. Alan, you will reply, or Rosie, or Lord Voldemort if you're feeling silly - and then they will put your name on the cup, ready for you to pick up.
Unless you have been living in a box over the last few weeks, you can't have failed to notice the recent scandal surrounding certain multinational companies.
The cultural anthropologist, Mary Douglas once said that "If you want to change the culture, you will have to start by changing the organization". A company culture is more than just the sum of its parts.
Christmas isn't supposed to be just about the presents. But somehow it always is. Somehow the refrain of Goodwill to all Men seems to ring very hollow when that present you've chosen carefully ends up being thrown aside because it didn't cost enough or you got the colour wrong or they already had one.
There is some truth in the connotations of glossy smiles, bad suits and even worse jokes that come to mind. Cold calling is seen as hard graft and anyone who has tried it will confirm the rumours are true. That said, young people who come to the conclusion all roles are inappropriate are missing a trick.
Recently it was announced that sales of music on CD and vinyl dived 30 per cent in the UK during the first half of 2012, as revenues for streaming services such as Spotify and We7 increased. According to the figures, on-demand services look set to grow their revenues by 40 per cent this year making this the fastest growing sector of the music industry, with predicted global revenues of £696 million this year alone.
There is no doubt that in a web enabled digital age the role of a salesperson has to change. Quite simply, in most markets, prospects now have more access to choice and information than ever before. This has altered the way buyers access choice and make decisions. Simple logic would, therefore, dictate that sellers have to react and alter their own behaviour.
Last week this comment was made to one of our account managers: ' Oh, we don't sell anything, we are a construction company'...
Sales of a "mood boosting" supplement have increased drastically because of the terrible British weather, figures suggest. Sales of St John's Wort ...
[1 minute self development] I was out with a friend celebrating his new job. He was chuffed. No doubt about it, this one was a big step up for him an...
Department store Harvey Nichols has turned to toilet humour to promote its latest sale. With the strapline "Try to contain your excitement" and fe...
This weekend marks the start of Russian art week in London. Despite the double-dip recession in the UK the Russian market has remained buoyant. Most of the major auction houses are hosting sales of Russian paintings, icons, Fabergé and works of art.
Marks & Spencer revealed a surprise fall in sales on Tuesday after admitting it ran out of stock on some of its best-selling lines of womenswear. T...
The Encyclopaedia Britannica is going out of print after 244 years, after being trumped by digital sources such as Wikipedia. The thick tomes of kn...
Retailers enjoyed a surprise rise in trade last month as the January sales helped drag shop price inflation to its lowest level for more than two year...
Friday afternoon treat! The last of the January sales wrap up this weekend, but don't be mistaken in thinking that all the good stuff's gone - there a...
