The pattern for modern elections has now been set. Whether it be the 2012 presidential race, the recent Scottish referendum or the forthcoming UK general election, social media has turned erstwhile casual voters into hardened campaigners… sort of.
There are, however, indicators that suggest that your side might not do so well on polling day. To give you a better chance of winning, here are 9 definitive signs that your party is about to lose the election. If any of these sound familiar, prepare for disappointment:
- Six weeks before polling day, you decide that this election is the seminal moment of your life. You will mark this historic epiphany by changing your Twitter profile and/or Facebook picture to reflect your vote.
- You set about carefully educating yourself on the key issues of the election by watching the most inflammatory, ill-informed and reactionary YouTube clips that endorse your position.
- You will attack any unfavourable polling published in newspapers, demanding to know the “sample size” even though it’s clearly written at the bottom of every article. You will then skillfully discredit the data by posting comments such as: “Well they didn’t ask me.”
- You convince yourself that “biased media” is lying to voters. You post comments on the Facebook walls of the “prejudiced cabal”, decrying their duplicity before vowing never to return. Ten minutes later you return to post another series of comments.
- You find yourself using the sentence, “I’m not a conspiracy theorist, but…” before detailing a nefarious plot incorporating the secret service, Rupert Murdoch and the Bilderberg group – all of whom are in cahoots to rob you of your vote.
- You decide that voters and politicians opposing your position are mentally ill, and it’s your duty to combat their falsehoods through attacks on Twitter. Anyone posting facts is to be exposed as a traitor and agent of the state.
- Despite being weary from a hard-fought election campaign in which you haven’t knocked on a single door or made a single phone call, you pull yourself away from your computer to go and get pissed while the results roll in.
- The day after defeat you console yourself with the knowledge that the fight isn’t over. "The campaign begins again in earnest," you say, defiantly. You are now on the front line, a relentless activist for a better future.
- You then join a Facebook group investigating election fraud and sign a petition demanding the “rigged” vote is rerun.