faux fur

The brand is in the process of taking down every single faux fur product on the site.
Sure, acrylic isn’t sourced from animals. That doesn’t quite make it cruelty-free though
High street shops can also have trouble distinguishing between the two.
'I always say if you wouldn’t wear a dog – don’t wear fur.'
'We are extremely concerned that fur can be mislabelled in this way.'
The environmental impact could be huge.
It's not London Fashion Week 'till there's a fluffy pink coat.