After hearing about baby banks that were rationing infant formula milk due to a surge in demand, Simon Harris knew he had to do something.
Its range of formula milks have been reduced by over 20%.
Campaigners are calling for the UK government to clarify whether stores can let parents pay for formula with loyalty points and vouchers.
“The price of the milk is criminal. Where’s the line?" one desperate father told Sky News.
The price of the cheapest brand of formula increased by more than 22% last year. So what's going on?!
"I don't think we should be telling people how they should be feeding their kids," said the model, who gave birth to twins last year.
Case studies show that using small amounts of DHM instead of formula reduces hospital stay and supports breastfeeding, by feeling like a bridge for mums to establishing their own supply.
We have a long history of not being very supportive of breastfeeding and breastfeeding mothers at all. But like many challenges, the start of it – the earliest weeks – often feel the toughest.