We are being misled to think Barbie is empowered because she's wearing shrubs, a suit, overall, uniform or geeky T-Shirt. But Barbie can't actively use her body to walk, jump, or, in fact, work. She was made to be an object we look at and kit out. What she wears when she's boarding a jet is more important than how fast she can fly it.
Now, thanks to Mattel's latest major makeover of the iconic best-selling doll - continuing 2015's expansion which added 23 new skin tones, a variety of hair colours and a flat foot so she could ditch those perma-heels - Barbie's enduring appeal just got a little closer to home for millions of kids worldwide.
Having role models that bust these perceptions is a huge step forward, but it is equally important not to single them out for being different. It's as if to say, if you don't look like the super skinny version, then somehow you're not normal. Most kids want to feel normal so will they really ask for the 'curvy version?'. Will they want to be seen with it?
Admittedly you won't catch me playing with my (amazing) Crystal Barbie any more, but I'm definitely still partial to a Barbie tee or accessory. They make me smile and are a reminder not to take life so seriously. Plus, Barbie is always getting a super cool makeover courtesy of some chic brand or other, so there's that too.