Admittedly, as part of the new launch Mattel has partnered existing businesswomen to give advice to those aspiring to follow in their footsteps, but this doesn't go far enough. Everyone trying to maintain some sort of work/life balance knows that professional performance is affected by how organised, settled, stable - and happy, we are able to be at home.
She's a strong successful woman in a fantastic pink dress with a whole lot of ambition. But let's be honest, Entrepreneur Barbie has been created for adults, not children. Yes, it shows Mattel is moving with the times. However - above anything else - this is a PR stunt by a company trying to be successful in a world where women want their daughters to become businesswomen, not beauty queens.
She is now gracing front covers, has a child whose name is inspired by the points on a compass and is a product created and exploited by her own mother. I remember being so terrified introducing my first boyfriend to my parents, I am unsure when the (alleged) brokering of a deal regarding your daughter's sex tape became the norm.
The question should have been... Does Barbie need to gain some more realistic measurements? Instead what we have is shock and shame tactics, that use a caricature image to represent a plus size woman that is already marginalised and ridiculed by the media and once again opens the industry up to mockery. Essentially what we're left with is one extreme to another.