Forward thinking companies such as Unilever have realised that they need to change to address global environmental challenges like climate change. These companies are fundamentally shifting how they do business from the way they source products through to the types of energy they use. But can they persuade their customers to join with them?
A few months before, at a gathering in May 2015 convened by the French government ahead of the Paris climate talks, Saudi Arabia's oil minister was asked about his country's strategy after the end of the oil era. His answer: We will keep exporting energy, except it will be solar power which we will sell to the world.