A Word is Not Enough: Why The Future Belongs To Sincere Brands

Emil Kotomin | Posted 16.03.2015 | UK
Emil Kotomin

Trying to make brands more relatable, managers formulate emotional visions and ascribe human character traits to their brands, illustrated through corporate values. These are often taken from a rather shallow pool of virtues that are believed to resonate with target audience.

IKEA Makes Amazing Fake Video Games

The Huffington Post UK | Posted 02.03.2015 | UK Tech

IKEA is best known for making ropey tables and that bookcase that everyone in the western world is legally obliged to own. But it's not so universa...

Chin Up Vegans, You Can Now Eat The Meatballs At Ikea

The Huffington Post UK | Poorna Bell | Posted 28.01.2015 | UK Lifestyle

Vegans around the world (or at least those that shop in Ikea) have had a victory after the furniture retailer announced they would be serving vegan m...

IKEA's Halloween Advert Spoofs 'The Shining', And It's Brilliant

The Huffington Post UK | Posted 22.10.2014 | UK Comedy

IKEA Singapore have struck again! Yes, the people that brought us this brilliant spoof Apple advert for 'the BookBook' have returned with another l...

The Climate Has Changed: How Business is Turning Risk into Opportunity

Sandrine Dixson-Declève | Posted 22.11.2014 | UK
Sandrine Dixson-Declève

Today marks a significant moment for society at large. The message from more and more companies, citizens and governments is clear: building a low carbon economy globally, nationally and locally can make us more prosperous.

IKEA Hilariously Spoofs Apple Products In New Advert For Its Revolutionary 'BookBook'

The Huffington Post UK | Posted 09.09.2014 | UK Comedy

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue is really quite revolutionary. It comes pre-installed with 328 high-de...

IKEA Want To Show You The Future Of Your Home

The Huffington Post UK | Posted 20.08.2014 | UK Comedy

Imagine being given the gift of glimpsing the future of your home. Your yet-to-be-born daughter's birthday, her first holiday and watching her grow...

'Lagom': Why Swedes Are Happier Than Us

Danny Robins | Posted 19.10.2014 | UK Comedy
Danny Robins

There has for some years now been a great deal of interest in Sweden here in the UK. I think this stems largely from the fact that Swedes seem like a happier, more successful version of us... What is their secret? It could be summed up in one word: 'lagom'. Lagom is a uniquely Swedish word with no direct translation into English. It means 'not too much, not to little'.

Ikea's New Meatballs To Tackle Climate Change

The Huffington Post UK | Posted 18.04.2014 | UK

Ikea is determined to tackle climate change, one meatball at a time. The Swedish giant sells a staggering 150 million meatballs in its cafes each y...

The Urgency and Opportunity of Business Sustainability

Adam Stones | Posted 09.03.2014 | UK
Adam Stones

Governments, businesses and individuals are trying to identify how best to address the fact that current approaches to operations are not only driving this change but may also be fundamentally unsustainable in the long term.

WATCH: The Soap Opera Filmed Entirely In IKEA

The Huffington Post UK | Posted 23.01.2014 | UK Comedy

So, here's one to file under both Why Didn't We Think Of That? and How On Earth Did This Fly Under The Radar? Because it turns out that a few years...

Ikea Airbrushes Lesbians From Its Russian Magazine

The Huffington Post UK | Posted 22.11.2013 | UK

Ikea has removed an article featuring a lesbian couple from the Russian version of its magazine in fear at the country's anti-gay laws. The story o...

WATCH: Trapping People In IKEA Prank

The Huffington Post UK | Posted 25.01.2014 | UK Comedy

Typical. You wait ages for one IKEA-related video, and then two come along at once. The new IKEA advert spoofs not only the film 'Gravity' but also...

WATCH: Hilarious IKEA Advert Spoofs The Film 'Gravity'

The Huffington Post UK | Posted 15.11.2013 | UK Comedy

Because the only thing worse than being separated from others and stranded out in space? Being separated from others and stranded in a vast IKEA st...

No Assembly Required: Ikea Starts Selling Solar Panels

The Huffington Post UK | Posted 01.12.2013 | UK

Ikea, best known for it's cheap furniture and fantastic meatballs, has started selling solar panel systems in the UK. Sales launched yesterday in ...

20 Amazing Ikea Foods

The Huffington Post UK | Poorna Bell | Posted 11.09.2013 | UK Lifestyle

Your relationship may be hanging by a thread, as you argue about being lost/buying a LACK table/whether you really need that decorative cactus, but on...

IKEA's New App Lets You Test Out Virtual Furniture Before You Buy It

Huffington Post UK | Posted 05.10.2013 | UK Tech

Buying furniture isn't always as easy as it sounds - not least if you happen to live in a metropolis where a cupboard under the stairs counts as a lux...

Marking World Refugee Day

Per Heggenes | Posted 19.08.2013 | UK
Per Heggenes

In this context it might seem strange that IKEA, famous for affordable home furnishing, has a role to play. Yet, for the past two years, the IKEA Foundation has been driving a unique collaboration with a team of Swedish designers and UNHCR to design a better refugee shelter for the millions of children and families forced to flee their homes every year.

WATCH: Couple Has Wedding In Ikea

The Huffington Post UK | Poorna Bell | Posted 05.07.2013 | UK Lifestyle

It's the place that marks the beginning of the end for most couples as they fight over cabinets, getting lost and the last meatball, but Shirley Stewa...

Darwin The Ikea Monkey's Mother' Fights For Return Of Her Pet (PICTURES)

Huffington Post UK | Sara C Nelson | Posted 31.05.2013 | UK

The owner of Darwin, the tiny monkey found waddling through an Ikea car park in a sheepskin coat, returned to court on Thursday as she battles to rega...

Anger Over Ikea's 'Violent Gnome Death' Advert

PA/The Huffington Post UK | Posted 28.07.2013 | UK

An Ikea advert showing a couple using increasingly violent methods to kill off garden gnomes has drawn dozens of complaints from viewers. The homew...

WATCH: Our New Favourite Advert

The Huffington Post UK | Posted 01.05.2013 | UK Comedy

If we had to make a list of 'slightly scary, rather creepy things', we admit that garden gnomes would be in there. Along with clowns. So a tip of t...

WATCH: Robot Helps You Make Ikea Furniture

Huffington Post UK | Posted 14.06.2013 | UK Tech

Putting together flat-pack furniture. It shouldn't be difficult, but somehow we always end up bleeding, broken and surrounded by Allen keys. That ...

Ikea Elk Lasagne Found To Contain Pork

Huffington Post UK | Posted 06.06.2013 | UK

Ikea has blocked all sales of its elk meat lasagne in Europe after the dish was found to contain pork. More than 17,000 elk lasagnes have been pull...

Self Scan Kind of Life

Lewis Shepherd | Posted 14.05.2013 | UK Tech
Lewis Shepherd

Even though the high street may die a death, machines powered by us will probably run the shops that remain open. But this technique of doing things ourselves appears to be running into other areas of our lives.