I think it would be a just assessment to say that The Colonel lost ... both the cucumber and his dignity. And I also think it would be fair to say that I shall be needing to take a trip to M & S very soon in order to stock up on supplies. Of pants. Not cucumbers. We are going to stick to purchasing lettuce for a wee while.
Much as I relish the creativity of many of their efforts, I feel that this trend tells a worrying story both about the faltering attempts of business to redefine its place in the world and about our own need to grasp at almost anything to create meaning in our lives. In my book, we could do with rather more powerful stories at Christmas time. Any ideas?