Early on in building our first brand we developed a philosophy that went "Red or Dead would be the world's first affordable designer label for people that grew up not knowing what design was and if they did couldn't have afforded it anyway" Admittedly this was a bit of a mouthful and ultimately we shortened it to "The first affordable designer label".
So what makes London so special? When it comes to style as Brits we embrace tradition, fine craftsmanship, sartorial elegance and the debonair attitude to look immaculate. These are the home grown talent designers that Britain are proud to call their own making their mark on the fashion scene.
It's brave for a designer to be so gobby, especially with the pressure of commercial sales targets and constant burden of turning a profit and keeping the wheels turning, but Shannon's line of thoughtful and clever sloganeering is somewhat proven, with his current and previous collections bearing a corruption of Sports Direct as "Lovers Direct" and "Haters Direct", currently in store at Selfridges
It is the mandate of FIREup to allow designers space, time, academic support and funding to conduct reflective research and steer their business forward in a more successful and thoughtful way.
Many people do not realise that fashion is the second most pollutant industry in the world behind none other than the oil industry. From over farmin...
Don't be fooled by the mild autumn. Winter is coming. Which means you need a wardrobe overhaul, to counter rougher weather and fashion's fickleness, the usual suspects return to your wardrobe: a warmer coat, blazer, warm shoes. The chill brings a new world of layering that is, arguably, better looking than our summer lovin' months
Are you having the wool pulled over your eyes when you're being told you're getting a bespoke suit, when it's really made-to-measure? The answer is a resounding NO! according to award-winning Savile Row tailor Alexandra Wood whose clients appear on GQ's best dressed list.
The most underrated Beatle, George Harrison, proved to be one of the best dressed too. Not only was he a lyrical genius, creating the likes of 'Here Comes the Sun', 'Something' (my all time fave) and 'While My Guitar Gently Weeps', he pulled off double denim effortlessly which is something we all wish we could do. Here's his top fives best looks.
So what, you might ask, have we at Tom Cridland spent LFW doing? Well, once we'd managed to resist the temptation of spending the whole week in pyjamas watching Narcos and eating Terry's Chocolate Oranges, we decided to mark what should be a momentous occasion for a fashion label by launching our first ever shirt.
To assess the quality of a pair of shoes at a glance, simply look at the welt. The welt is the strip around the perimeter of the shoe that binds the outer sole to the leather upper. The stitching - or lack thereof - on this aspect of the shoe is the hallmark of a high quality shoe.
A cheap suit can be tailored to fit better. A shirt that isn't quite right can go under a terrific jacket. An inexpensive tie when matched with a pocket square can be fine. But cheap shoes are a different matter. Rubber soles are noticeable and wear badly. Low-quality leather both hurts your feet and age poorly.
The shift from mega-corporations to independent brands is driven by the flexibility and responsiveness of smaller companies, enabled by technology that brings consumers and producers closer together than they have been since the days of the medieval city market.
Times have changed since 2006, and looking today at the global (rather than just American) marketplace, those numbers may or may not still be accurate - but this is the most recent study conducted, and offers and interesting point of departure to discuss what shoes men need, will wear, and will yield the highest value.
With the men's grooming market now hitting multi-billion dollar status and estimated to be worth a whopping £14.8bn in 2016 alone, a rise of approximately 5.8% compared to the previous 12-months, we've seen a huge rise in the number of brands trying to get in on the act.
Simply super stylish summer date ideas, hand-picked just for you.
Where this dramatic and uncertain political climate could potentially trigger cautious conservatism, Fyodor and Golan are intellectually and pragmatically assessing all areas of their business and considering the needs of their customers and the best platforms with which to engage them.