For the NFL the two teams have become perfect examples for the rest of the league's teams to aspire to. Both have had short term and long term continued success. Both the Patriots and Seahawks have achieved greatness before a ball is even snapped. But when all is said and done on Sunday, we will know what kind of dynasty we will be talking about for years to come.
The chances of expanding the league looks like it won't happen, at least for a long time. For a number purists out there the league is set perfectly of eight divisions of four in two conferences. But what if we did have an expansion? How would it work? How many teams would be needed to make it work? What cities would be awarded a franchise?
The world's biggest brands should all pull out of their relationships with FIFA at the same time, complete with the knowledge that every single football fan - and pretty much every other consumer too - will hail them as heroes. Let their competitors take their place, let them spend billions propping up one of the world's most loathed institutions and face the opprobrium of customers whose sense of right and wrong will have been heightened by a mass walk-out.
As the capital prepares to welcome the Dallas Cowboys and Jacksonville Jaguars on 9 November, for the final game of the NFL International Series this year, our work has shown that the NFL in London has already delivered significant economic benefit to the capital and has the potential to deliver more in the future.