The world's biggest brands should all pull out of their relationships with FIFA at the same time, complete with the knowledge that every single football fan - and pretty much every other consumer too - will hail them as heroes. Let their competitors take their place, let them spend billions propping up one of the world's most loathed institutions and face the opprobrium of customers whose sense of right and wrong will have been heightened by a mass walk-out.
As the capital prepares to welcome the Dallas Cowboys and Jacksonville Jaguars on 9 November, for the final game of the NFL International Series this year, our work has shown that the NFL in London has already delivered significant economic benefit to the capital and has the potential to deliver more in the future.
It can be challenging as an adult Association Football fan to adjust to watching Gridiron Football at first... It's a beautiful sport, just witnessing that many different varieties of athlete on one field. You ever seen a 6'7" 26 stone bloke playing midfield on Match of the Day highlights next to a 5'5" 10 stone lad? Whilst both wear leggings?
4,500 former NFL players, many of whom had suffered with mental health or cognitive problems, sued the league over head injuries sustained whilst playing... Yet at the World Cup, this evidence was flagrantly ignored... any medic will tell you that Christoph Kramer should have been taken off immediately.
When I'm speaking to my friends who are also women in the sport industry, we often find ourselves reflecting that we work in a sector that's predominantly male. It's not a new realisation. And it's not surprising. Sometimes it's a rant, sometimes it's a complaint, and other times it's just an observation of a meeting we had where we were the only woman in the room, or at an event where very few women were present.
In terms of American sport - and global sport - not only making the grade in the NFL, but playing for a Super Bowl-winning franchise is just about as high an accolade as it gets. But while Coleman would rightfully have celebrated Seattle's success, and considered it his career high-point, he might also have reflected that his greatest achievement to date would have been getting to the NFL in the first place.