I would like to wish 28-year-old Polina Gagarina the best of luck, however she will not be receiving my support, and I hope this will be the case for many fellow LGBT viewers across Europe. The Eurovision song contest may be just that, a singing competition, but it is a platform that celebrates diversity and gives a voice to so many voiceless groups in our continent.
There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.