It started as a guilty pleasure. A simple way to abdicate intellectual responsibility for an hour and look at attractive people talking about meaningless things, feeling smug about how great London looks and bathing in the extended idea that ALL our lives could actually be TV-ready with just a bit more editing and a more committed use of Instagram.
Netflix has been at the forefront of this shift in the way we interact with our televisions, offering viewers an unprecedented quantity of content from one source, much of which had previously only been available by purchasing expensive movies from the likes of Sky or Virgin, or enjoying an old school DVD boxset.
Did she cure an unknown disease? No. Did she take a stand against one of the many social issues that affect women? No. Maybe she voiced an opinion about the current global warming debate... nope, wrong again. Other than being an overrated clothes horse, it's hard to see the value added when it comes to Kim K. However despite all the arguments against the all-encompassing Kardashian brand, you can't help but secretly admire her business acumen.
With the exception of the increasingly deranged Hilton, most of the people in the house are pretty normal, and I never thought I'd say that about Calum Best. But if the programme can't keep hold of its guests long enough to evict them, then the public doesn't get its say and that's not the premise of Big Brother.
I don't in fact blame the people who think in this way actually. Despite their views, some of them were actually quite nice, The question is: If this is their public information service how else can they think after, being bombarded with information like as the great 'terror expert' Steven Emerson told Fox News?