His secret is the whole 'down the pub' persona. Farage's 'I like a pint and a fag' brand is better than anything else on offer - and certainly more fun. Nothing celebrates 'I'll do what I like' than smoking a cigarette. It's a faux libertarianism that works well for Ukip and invites parallels with the Tea Party in the US. Ordinary voters won't spot that, of course. What they'll recognise and value is an authentic personal brand.
In just over six weeks, we'll wake up to a new Parliament. Immigration will doubtless be a prominent and divisive issue in the run-up to the election. What does this mean for the refugees that will come to Britain fleeing war and persecution over the next five years? The welcome we give to refugees to Britain during the next Parliament depends not on the outcome of the election, but on what happens once it is over. Whoever wins we need to impress on them, and on the public, that a fair and just asylum system is the right thing for Britain and the right thing for the asylum seekers that need our support and protection.
A plea therefore, to the UK political parties: give us something to believe in, give us hope, and give us positive politics. As a young person eligible to vote, and decidedly unsure of his political loyalties, I want a clear understanding of party policies, not how many bleeding kitchens Ed Miliband has in his house.
Little wonder then, that just before a general election, it has been politically expedient to shine the 'cover up spotlight' on a battered, bruised and demoralised police service.
Blaming EU citizens for the effects of UK public sector cuts and poor policies ignores the real value of EU migration, victimises migrants, and serves no useful purpose for the country either.
The situation surrounding Prime Minister David Cameron and the will-he-won't-he with the TV election debates is fairly amusing from the outside, but it provides a huge insight into how politicians actually view the press.
History seems to repeat itself in the European Parliament altogether too often. This week in Strasbourg the European Parliament voted for a well-meaning yet naive proposal to cap the costs that can be charged for card payments at a very low level. Whether this ever actually becomes law is an open question, but in the meantime no doubt we will hear plenty of it from the EU's PR machine.
This parliament is not perfect. There are major issues remaining around defence and the NHS. However, surely another five years of this is better than years of unstable minority government based on only a minority of voters? Maybe even better than a government led by one party, but still with less than 50% of the vote.
There is no doubt that the decline of the BNP and the EDL is a positive development for the UK, however we shouldn't be popping the champagne just yet. There is still a lot of work to be done.
If Nigel Farage has his way, it will be acceptable to discriminate against someone just because of the colour of their skin... In Ukip's brave new world, it would be perfectly legal to treat someone differently just because of their race or skin colour. Farage clearly has no understanding whatsoever of the difficulties many people from ethnic minority communities still face on a daily basis.
The legislation Farage wants to get rid of wasn't put in place by an overpaid quango who had nothing better to do, but by working people campaigning and protesting for over a century. When someone leading the third biggest party in the country can dismiss that history so casually, there is more need for these laws and protections than ever.
We are a party that believes that Britain can and does benefit from skilled workers. That's why we want a points based system so we can still have the brightest and the best, we embrace that and wouldn't ever change it.
It will be difficult to stop the Ukip charge especially as they begin to build a more moderate front. But we must continue to communicate their duplicity and present alternative solutions for people's unhappiness.
The way our transport system works, with an apparently acceptable amount of death and injury, has to stop. We need serious investment in change. £10 per head per annum on cycling is a drop in the ocean. We need much more than that if we are to turn the juggernaut around and let our cities and cycling thrive.
None of the lurid and gleeful headlines generated about Ukip had anything to do with them, or at the very most described conditions that are symptomatic of all parties. This knowledge, of course, did not stay the hand of the Fleet Street executioners.
My parents were journalists in the 70s and 80s. They weren't saints, but they were politically empowered and radical and principled. They uncovered co...