The truth is that men are only doing 27 minutes more housework a day than they did 10 years ago. That's an extra three minutes or so a day built up over a decade. Whoopee doo! Hardly revolutionary.
Model-turned-baker Lorraine Pascale is set to take over from Jamie Oliver as the new face of Sainsbury's.
Remember those quirky Sainsbury's TV ads with Jamie Oliver grating nutmeg over a scrumptious roast? Well, those will soon