It's also an ego boost - we all want to feel wanted, and women of a certain age have often spent decades in a marriage where they've been neglected, and taken for granted. Life often gets routine, and many of my female clients have told me they've spent a lifetime working, cooking and cleaning, with barely any sex, and conversation that consists of the odd grunt! Where's the fun in that?
I don't profess to be a world-leading economist. But it doesn't take a Nobel Peace Prize in mathematics to see that these proposals to solve the care crisis just don't add up and won't come close to plugging the gap.
Oh dear. Poor Carol Vorderman; what a storm of excrement she has provoked with her declaration in the Daily Mail that "46% of women wear clothes which are too big or too small."
When I was a child, attending a small Catholic state primary in North Wales, our times tables were something that were drummed in to us. Teachers, and my mum, who was a single parent, knew the value of being good with numbers and being able to do your "sums". And the key to it all is practise. You can't do it without practise. But somehow we think that you can confine maths to five sessions of 45 minutes or so a week (the numeracy lesson) and that's good enough. It isn't.
If nothing else, sheer exposure to celebrities over the age of 50 disporting themselves, for better or worse, in fashionable clothes across magazines, newspapers and the internet should have banished forever the notion of fashion being for the under-50s alone.