It's just that we are so far removed from the production and manufacture of the things that we buy, that we've all kind of forgotten that someone somewhere had to make them. And that the price on the ticket not only has to have bought the raw materials, but paid someone to make it.
In many ways, we have reached a stand-off between these two fashion industry camps - a stand-off that drives heated debate in every fashion industry forum, and much frustration. Yet, the challenges of sustainability are common to all of us, to every fashion consumer and to every business owner.
Ever been motivated into action by thinking "What if that was my child working in the factory?" or "how would I feel if my workplace was unsafe" or "what if that river was the source of my drinking water?" Then you already know what I am talking about.
I became lactose intolerant and started being more considerate of what I ate and where it came from, eating mainly organic food. The experience of changing my eating habits made me think, if I can be careful about what goes inside my body, why can't I be careful with what goes ON my body
Sustainability is a hot topic right now. A trend in the fashion industry you might say - and although this recognition and rise in awareness can't be anything but good, trends are fleeting, sustainability cannot be.
Since my campaign, I have continued to explore my interest in Modest Fashion, through research I have gathered an understanding of what women like to wear, what makes them feel great and the impact this has on a person's confidence as a whole. If you wear a hijab, it doesn't mean you have to limit your choice of clothing, as long as you remain modest you can still explore with different colours, patterns and styles. Fashion is everywhere, if you feel your best, it's really amazing what you can you achieve.
What sustainable fashion is and how it can be measured is still an open question. There is no single, universally accepted standard for sustainability in the fashion industry, and terms such as 'eco', 'ethical', 'green', 'slow' and 'responsible' fashion are all being used interchangeably.
Let's stop beating ourselves up about what sustainable fashion is or isn't. An existential crisis is not going to help the real environmental and social crises that fashion has a hand in creating every day. Instead let's focus on celebrating pure, honest and creative fashion that harnesses its incredible power to do good.
Many designers, for example, are not aware that some fabrics are created using devastatingly toxic chemicals that pollute and endanger workers and local populations. Currently, this is not transparent. She says it's time for the fashion industry to be re-envisioned and re-defined
So I'm going to start with a confession: a couple of years ago I didn't particularly like shopping "ethically", sometimes I still don't. As a founder of a company that promotes ethical products that may sound a little odd, but bear with me.
How can you be a fitness and wellbeing brand when you are not promoting a healthy lifestyle throughout the production cycle? Do you ever look at high street price labels and think they're so cheap it's too good to be true? You're probably right.
I could be a truly terrible friend, incredibly unobservant or both, but I have something I need to share. If I was in your company last weekend, by your side at an event a month before, or dancing by your side on Friday night, I had an amazing time, but I would genuinely struggle to remember what you were wearing.
Buying sustainably doesn't have to take huge effort, or hours of trawling charity shops if that's just not your thing. And actually we believe that if you want to buy an item of clothing that isn't contributing to global pollution, slave labour or female inequality, then it shouldn't have to be your thing.
Eco-fashion has long lost its dusty image, but shopping in a sustainable, sophisticated and price-conscious way is still far from easy. These are my ten tips for your wardrobe.
By connecting conscious and curious global consumers to the undiscovered world of their artisans, we want to create awareness about the amazing journey that each product has made before ending up in your wardrobe.
Why not rent some high quality headphones that really amplify the heartbreak? And those jeans you're wearing? Just how much would your bulging wardrobe of unworn clothes benefit from the stylish minimalism of rented fashion?