So Harrison Ford and Mark Hamill are in London shooting Star Wars Episode VII? And Ford's role is reportedly 'gigantic'? Pardon me while I split into two separate entities in order to examine my feelings about this.
Despite the laughable hypocrisy, the benefits of celebrity environmentalism are obvious, even when they merely regurgitate inoffensive green buzzwords. They draw attention to unnoticed issues. They mobilise people. When they speak, we listen.
With JJ Abrams responsible for both Star Trek and Star Wars there's a lot of pressure on his shoulders, not least the pressure of keeping fans of both franchises on track and the fans happy and on side.