Farage and co. may have learned the idiom of localism, but nothing going on on the ground in South Thanet suggests they are really willing to engage with local people. Farage has missed the last three hustings, and at the most recent one - organised by Age UK - he sent a "silent deputy", who introduced himself, remained mute for a full hour, and then left early.
Vile thugs have attacked the home of a UKIP Kent county councillor, smearing obscene political hate slogans all over the walls of his garage last weekend. The attack occured in the Thanet South parliamentary constituency where Nigel Farage is standing, and may be part of a cowardly attempt to intimidate political campaigners in advance of the May elections.
His secret is the whole 'down the pub' persona. Farage's 'I like a pint and a fag' brand is better than anything else on offer - and certainly more fun. Nothing celebrates 'I'll do what I like' than smoking a cigarette. It's a faux libertarianism that works well for Ukip and invites parallels with the Tea Party in the US. Ordinary voters won't spot that, of course. What they'll recognise and value is an authentic personal brand.
The situation surrounding Prime Minister David Cameron and the will-he-won't-he with the TV election debates is fairly amusing from the outside, but it provides a huge insight into how politicians actually view the press.
If Nigel Farage has his way, it will be acceptable to discriminate against someone just because of the colour of their skin... In Ukip's brave new world, it would be perfectly legal to treat someone differently just because of their race or skin colour. Farage clearly has no understanding whatsoever of the difficulties many people from ethnic minority communities still face on a daily basis.
The legislation Farage wants to get rid of wasn't put in place by an overpaid quango who had nothing better to do, but by working people campaigning and protesting for over a century. When someone leading the third biggest party in the country can dismiss that history so casually, there is more need for these laws and protections than ever.
It will be difficult to stop the Ukip charge especially as they begin to build a more moderate front. But we must continue to communicate their duplicity and present alternative solutions for people's unhappiness.
The way our transport system works, with an apparently acceptable amount of death and injury, has to stop. We need serious investment in change. £10 per head per annum on cycling is a drop in the ocean. We need much more than that if we are to turn the juggernaut around and let our cities and cycling thrive.
None of the lurid and gleeful headlines generated about Ukip had anything to do with them, or at the very most described conditions that are symptomatic of all parties. This knowledge, of course, did not stay the hand of the Fleet Street executioners.
When the Ukip MP Douglas Carswell defected from the Conservative Party in August 2014 his speech struck a non-vitriolic tone. He wanted to present the...
He admitted that he and other immigrants were taking our jobs, but said that they were shit jobs which no one else wanted. As if to prove his point, he ended up as a road sweeper. With undeniable clarity of thought and logic, he exclaimed that as long as he cleaned the streets, he should be able to sleep on them.
So, Ukip is officially more hated than Marmite. Nigel Farage's party is the most-hated brand in the UK, beating McDonalds and Starbucks as well as Marmite, according to a survey of 1,500 people. Farage should be rather pleased with the honour.
I really don't get Labour's campaign at the moment. It's like they're heading into a football match with a 10-0 advantage, up against nine men who are all in blindfolds, and they still end up getting trounced.
Led by Nigel Farage and Ukip, the British public have been led to believe that our country is the victim of a devastating tidal wave of EU immigrants. Crime levels have gone through the roof, public services are close to collapse, our jobs are in danger, 'British values' are all but gone and the M4 westbound is permanently gridlocked.
Ukip undoubtedly attracts supporters from all walks of life - a party polling strongly just three months before a General Election must - but our Ukip Index illustrates the types of voters most likely to have been won over.
Ukip is a spectacular feat of failed branding. A triumph of people over positioning - flawed, confused, uncertain people - at a time when we need exactly that. So, with less than 90 days to go until the general election, hurrah for Ukip.