None of the lurid and gleeful headlines generated about Ukip had anything to do with them, or at the very most described conditions that are symptomatic of all parties. This knowledge, of course, did not stay the hand of the Fleet Street executioners.
When the Ukip MP Douglas Carswell defected from the Conservative Party in August 2014 his speech struck a non-vitriolic tone. He wanted to present the...
He admitted that he and other immigrants were taking our jobs, but said that they were shit jobs which no one else wanted. As if to prove his point, he ended up as a road sweeper. With undeniable clarity of thought and logic, he exclaimed that as long as he cleaned the streets, he should be able to sleep on them.
So, Ukip is officially more hated than Marmite. Nigel Farage's party is the most-hated brand in the UK, beating McDonalds and Starbucks as well as Marmite, according to a survey of 1,500 people. Farage should be rather pleased with the honour.
I really don't get Labour's campaign at the moment. It's like they're heading into a football match with a 10-0 advantage, up against nine men who are all in blindfolds, and they still end up getting trounced.
Led by Nigel Farage and Ukip, the British public have been led to believe that our country is the victim of a devastating tidal wave of EU immigrants. Crime levels have gone through the roof, public services are close to collapse, our jobs are in danger, 'British values' are all but gone and the M4 westbound is permanently gridlocked.
Ukip undoubtedly attracts supporters from all walks of life - a party polling strongly just three months before a General Election must - but our Ukip Index illustrates the types of voters most likely to have been won over.
Ukip is a spectacular feat of failed branding. A triumph of people over positioning - flawed, confused, uncertain people - at a time when we need exactly that. So, with less than 90 days to go until the general election, hurrah for Ukip.
Gone are the aggressive spin doctors, replaced by Gok Wan and his team of make over stylists, convincing Ed Miliband that a Hoxton fin, skinny jeans and Superdry T shirt is the ideal look to convince the electorate of Beaconsfield to vote Labour.
With the General Election appearing on the horizon, the choice of which party to vote for has created the same dilemma as deciding upon how best you would like to be killed. The only difference being that if you are dead, you would not have to contemplate the outcomes of the choice of political party you have had to make.
If we look at behavioural theory, there's evidence to suggest that the sceptics might be overstating the futility of January austerity. One of the most powerful forces in behaviour change is social norms, the simple idea that we are heavily influenced by what others do.
One could argue that students of these subjects have all the financial incentive they need. Popular perception says that they go into gold-plated careers while those in humanities become starving artists, unhappy teachers or McDonald's employees. This view is, of course, wrong.
In fairness, it can't be easy trying to get people excited about politics in the UK, especially when you've got the likes of David Cameron and Nigel Farage ignoring you like you've just crawled out of Downton Abbey's servant's quarters to feed them dinner.
While the broadcasting establishment may think they are being clever calling out Cameron and becoming the story, they are really cooking up even more voter dissatisfaction. Inclusive government, not inclusive TV debates, is the key.
If just one of the main parties had someone who was a bit normal, able to galvanise, able to connect with the man on the street, able to rise above the other weak willed leaders all around them, they'd walk this election. It's just a shame that the only leader who fits that description is in charge of UKIP.
To be British is to be multicultural and accept inclusion within British society. Furthermore, stronger leadership is needed within communities to undermine extremism and promote change and integration into the wider London community.