As a parent it would take quite a lot to thrust my son into the media spotlight in such a exposed way, knowing that part of his childhood is lost with it. The fear of online trolls and how being famous could take my son from a boy to a man overnight. It would change their life no doubt.
I'm in St Tropez at the start of the summer season, the playground of the rich and famous, and I'm staying at the Grand Dame, the Hotel Byblos. Anyone who's anyone has stayed here from the sixties siren Brigitte Bardot to modern-day A-listers.