Andy Murray felt the wrath of the Twitteratti on Thursday and now it's Newcastle United's turn, thanks to Puma.
A club who seem to thrive off the motto "there's no such thing as bad publicity", the Magpies launched their anaemic third kit on Friday morning six days after their 4-0 walloping at Southampton.
"We look like that flavour of Drumstick lolly that you're always disappointed to get"
They've not won a game all season and Alan Pardew's still not been sacked. So the fans' mood wasn't lifted by the club's latest masterstroke...