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Arsenal began their Premier League campaign disastrously as Aston Villa earned an excellent 3-1 victory at the Emirates Stadium.
The Gunners took the lead through Olivier Giroud but Villa roared back, with Christian Benteke bagging a brace before Laurent Koscielny was sent off for the hosts in the second period.
Antonio Luna made sure of the Villans' three points in the final 10 minutes, as the home fans chanted, not for the first time, "Spend some f*****g money".
Benteke bagged a brace against Arsenal
Rickie Lambert's week got better as he struck a late penalty to earn Southampton a 1-0 win at West Brom while Fulham triumphed by the same scoreline at Sunderland, courtesy of Switzerland international Pajtim Kasami.
Liverpool won the early kick-off, with Daniel Sturridge hitting the only goal in their victory at home to Mark Hughes' Stoke. The result should have been more emphatic for the Reds, who had goalkeeper Simon Mignolet to thank when the Belgian saved Jonathan Walters' late penalty on his debut.
Premier League opening day pictures
Soccer - Barclays Premier League - Arsenal v Aston Villa - Emirates Stadium(01 of60)
Arsenal's Jack Wilshere argues with Aston Villa's Ron Vlaar (left) (credit:PA)
Arsenal v Aston Villa - Premier League(02 of60)
LONDON, ENGLAND - AUGUST 17: Jack Wilshere of Arsenal is shown a yellow card by referee Anthony Taylor during the Barclays Premier League match between Arsenal and Aston Villa at Emirates Stadium on August 17, 2013 in London, England. (Photo by Clive Mason/Getty Images) (credit:Getty Images)
Arsenal v Aston Villa - Premier League(03 of60)
LONDON, ENGLAND - AUGUST 17: Aston Villa manager Paul Lambert shouts orders to his team during the Barclays Premier League match between Arsenal and Aston Villa at Emirates Stadium on August 17, 2013 in London, England. (Photo by Clive Mason/Getty Images) (credit:Getty Images)
Arsenal v Aston Villa - Premier League(04 of60)
LONDON, ENGLAND - AUGUST 17: Arsenal manager Arsene Wenger is thoughtful during the Barclays Premier League match between Arsenal and Aston Villa at Emirates Stadium on August 17, 2013 in London, England. (Photo by Clive Mason/Getty Images) (credit:Getty Images)
Arsenal v Aston Villa - Premier League(05 of60)
LONDON, ENGLAND - AUGUST 17: Kieran Gibbs of Arsenal receives treatment for a head injury during the Barclays Premier League match between Arsenal and Aston Villa at Emirates Stadium on August 17, 2013 in London, England. (Photo by Clive Mason/Getty Images) (credit:Getty Images)
FBL-ENG-PR-ARSENAL-ASTON VILLA(06 of60)
Arsenal's French striker Olivier Giroud (C) scores the opening goal past Aston Villa's US goalkeeper Brad Guzan during the English Premier League football match between Arsenal and Aston Villa at the Emirates stadium in North London on August 17, 2013. AFP PHOTO/GLYN KIRK == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. (Photo credit should read GLYN KIRK/AFP/Getty Images) (credit:Getty Images)
Arsenal v Aston Villa - Premier League(07 of60)
LONDON, ENGLAND - AUGUST 17: Olivier Giroud of Arsenal celebrates after scoring the opening goal during the Barclays Premier League match between Arsenal and Aston Villa at Emirates Stadium on August 17, 2013 in London, England. (Photo by Clive Mason/Getty Images) (credit:Getty Images)
FBL-ENG-PR-ARSENAL-ASTON VILLA(08 of60)
Aston Villa's Belgian striker Christian Benteke (R) takes a penalty to score his team's first goal on the rebound during the English Premier League football match between Arsenal and Aston Villa at the Emirates stadium in North London on August 17, 2013. AFP PHOTO/GLYN KIRK == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. (Photo credit should read GLYN KIRK/AFP/Getty Images) (credit:Getty Images)
Arsenal v Aston Villa - Premier League(09 of60)
LONDON, ENGLAND - AUGUST 17: Christian Benteke of Aston Villa (L) celebrates scoring his side's second goal from the penalty spot with team mate Antonio Luna during the Barclays Premier League match between Arsenal and Aston Villa at Emirates Stadium on August 17, 2013 in London, England. (Photo by Clive Mason/Getty Images) (credit:Getty Images)
Soccer - Barclays Premier League - Arsenal v Aston Villa - Emirates Stadium(10 of60)
Arsenal's Laurent Koscielny (right) is shown a red card by referee Anthony Taylor (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(11 of60)
Fulham's Maarten Stekelenburg goes off injured (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(12 of60)
Sunderland's manager Paolo Di Canio reacts on the touchline. (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(13 of60)
Fulham's Pajtim Kasami celebrates scoring the opening goal of the game (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(14 of60)
Fulham's manager Martin Jol (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(15 of60)
Fulham's Aaron Hughes (left) and Sunderland's Jozy Altidore battle for the ball (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(16 of60)
Fulham's Derek Boateng goes down under the challenge from Sunderland's Stephane Sessegnon (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(17 of60)
Fulham's Pajtim Kasami (right) and Sunderland's Adilson Cabral battle for the ball (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(18 of60)
Sunderland's Jozy Altidore and Fulham's Brede Hangeland battle for the ball (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(19 of60)
A young Sunderland fan before the game (credit:PA)
Soccer - Barclays Premier League - Sunderland v Fulham - Stadium of Light(20 of60)
Fulham's Kieran Richardson crosses the ball under pressure from Sunderland's Adam Johnson (credit:PA)
West Bromwich Albion v Southampton - Premier League(21 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Southampton manager Mauricio Pochettino is greeted by West Bromwich Albion manager Steve Clarke ahead of the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Michael Regan/Getty Images) (credit:Getty Images)
West Bromwich Albion v Southampton - Premier League(22 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Jonas Olsson of West Bromwich Albion defends in front of goalkeeper Ben Foster during the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Laurence Griffiths/Getty Images) (credit:Getty Images)
West Bromwich Albion v Southampton - Premier League(23 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Callum Chambers of Southampton battles with Shane Long of West Bromwich Albion during the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Laurence Griffiths/Getty Images) (credit:Getty Images)
West Bromwich Albion v Southampton - Premier League(24 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Dejan Lovren of Southampton battles with Nicolas Anelka of West Bromwich Albion during the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Laurence Griffiths/Getty Images) (credit:Getty Images)
West Bromwich Albion v Southampton - Premier League(25 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Artur Boruc of Southampton punches the ball clear during the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Michael Regan/Getty Images) (credit:Getty Images)
West Bromwich Albion v Southampton - Premier League(26 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Jay Rodriguez of Southampton is tackled by Claudio Yacob of West Bromwich Albion during the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Laurence Griffiths/Getty Images) (credit:Getty Images)
West Bromwich Albion v Southampton - Premier League(27 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Rickie Lambert of Southampton is tackled by Billy Jones of West Bromwich Albion during the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Laurence Griffiths/Getty Images) (credit:Getty Images)
West Bromwich Albion v Southampton - Premier League(28 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Southampton fans release balloons during the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Laurence Griffiths/Getty Images) (credit:Getty Images)
West Bromwich Albion v Southampton - Premier League(29 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Rickie Lambert of Southampton celebrates scoring the winning goal with team mates during the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Michael Regan/Getty Images) (credit:Getty Images)
West Bromwich Albion v Southampton - Premier League(30 of60)
WEST BROMWICH, ENGLAND - AUGUST 17: Southampton fans hold a flag after Rickie Lambert's goal for England prior to the Barclays Premier League match between West Bromwich Albion and Southampton at The Hawthorns on August 17, 2013 in West Bromwich, England. (Photo by Michael Regan/Getty Images) (credit:Getty Images)
Liverpool v Stoke City - Premier League(31 of60)
LIVERPOOL, ENGLAND - AUGUST 17: Daniel Sturridge of Liverpool is congratulated by Iago Aspas,Lucas,Philuppe Coutinho and Kolo Toure after scoring the first goal during the Barclays Premier League match between Liverpool and Stoke City at Anfield on August 17, 2013 in Liverpool, England. (Photo by Clive Brunskill/Getty Images) (credit:Getty Images)
Liverpool v Stoke City - Premier League(32 of60)
LIVERPOOL, ENGLAND - AUGUST 17: Daniel Sturridge of Liverpool is congratulated by Iago Aspas,Lucas,Philuppe Coutinho,Steven Gerrard and Kolo Toure after scoring the first goal during the Barclays Premier League match between Liverpool and Stoke City at Anfield on August 17, 2013 in Liverpool, England. (Photo by Clive Brunskill/Getty Images) (credit:Getty Images)
Liverpool v Stoke City - Premier League(33 of60)
LIVERPOOL, ENGLAND - AUGUST 17: Daniel Sturridge of Liverpool in action with Steven N'Zonzi of Stoke City during the Barclays Premier League match between Liverpool and Stoke City at Anfield on August 17, 2013 in Liverpool, England. (Photo by Clive Brunskill/Getty Images) (credit:Getty Images)
FBL-ENG-PR-LIVERPOOL-STOKE(34 of60)
Liverpool's Belgium goalkeeper Simon Mignolet (R) saves a penalty from Stoke City's Irish forward Jon Walters (L) during the season's opening Premier League football match between Liverpool and Stoke City at Anfield Stadium in Liverpool, northwest England, on August 17, 2013. Liverpool won the match 1-0. AFP PHOTO/ANDREW YATES == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. == (Photo credit should read ANDREW YATES/AFP/Getty Images) (credit:Getty Images)
FBL-ENG-PR-LIVERPOOL-STOKE(35 of60)
Liverpool's Belgian goalkeeper Simon Mignolet (R) vies with Stoke City's English forward Peter Crouch (L) during the season's opening English Premier League football match between Liverpool and Stoke City at Anfield Stadium in Liverpool, northwest England, on August 17, 2013. AFP PHOTO/ANDREW YATES == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. == (Photo credit should read ANDREW YATES/AFP/Getty Images) (credit:Getty Images)
Liverpool v Stoke City - Premier League(36 of60)
LIVERPOOL, ENGLAND - AUGUST 17: Simon Mignolet of Liverpool saves a penalty from Jonathan Walters of Stoke City during the Barclays Premier League match between Liverpool and Stoke City at Anfield on August 17, 2013 in Liverpool, England. (Photo by Clive Brunskill/Getty Images) (credit:Getty Images)
FBL-ENG-PR-LIVERPOOL-STOKE(37 of60)
Liverpool's Belgium goalkeeper Simon Mignolet (C) acknowledges the fans at the end of the season's opening Premier League football match between Liverpool and Stoke City at Anfield Stadium in Liverpool, northwest England, on August 17, 2013. Liverpool won the match 1-0. AFP PHOTO/ANDREW YATES == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. == (Photo credit should read ANDREW YATES/AFP/Getty Images) (credit:Getty Images)
FBL-ENG-PR-LIVERPOOL-STOKE(38 of60)
Liverpool's Belgium goalkeeper Simon Mignolet (C) celebrates with Liverpool's Ivorian defender Kolo Toure (L) and Liverpool's English midfielder Jordan Henderson after saving a penalty from Stoke City's Irish forward Jon Walters (not pictured) during the season's opening Premier League football match between Liverpool and Stoke City at Anfield Stadium in Liverpool, northwest England, on August 17, 2013. Liverpool won the match 1-0. AFP PHOTO/ANDREW YATES == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. == (Photo credit should read ANDREW YATES/AFP/Getty Images) (credit:Getty Images)
Liverpool v Stoke City - Premier League(39 of60)
LIVERPOOL, ENGLAND - AUGUST 17: Simon Mignolet of Liverpool is congratulated by his captain Steven Gerrard after saving a penalty from Jonathan Walters of Stoke City during the Barclays Premier League match between Liverpool and Stoke City at Anfield on August 17, 2013 in Liverpool, England. (Photo by Clive Brunskill/Getty Images) (credit:Getty Images)
Liverpool v Stoke City - Premier League(40 of60)
LIVERPOOL, ENGLAND - AUGUST 17: Simon Mignolet of Liverpool saves a penalty from Jonathan Walters of Stoke City during the Barclays Premier League match between Liverpool and Stoke City at Anfield on August 17, 2013 in Liverpool, England. (Photo by Clive Brunskill/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(41 of60)
NORWICH, ENGLAND - AUGUST 17: Leighton Baines of Everton battles with Elliott Bennett of Norwich City during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Jamie McDonald/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(42 of60)
NORWICH, ENGLAND - AUGUST 17: Ricky van Wolfswinkel wins the ball in the air from Phil Jagielka of Everton during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Tony Marshall/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(43 of60)
NORWICH, ENGLAND - AUGUST 17: The Norwich City masscot during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Jamie McDonald/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(44 of60)
NORWICH, ENGLAND - AUGUST 17: Steven Whittaker of Norwich City celebrates scoring his team's first goal with team mates during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Tony Marshall/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(45 of60)
NORWICH, ENGLAND - AUGUST 17: Ricky van Wolfswinkel of Norwich City celebrates after scoring their second goal during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Tony Marshall/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(46 of60)
NORWICH, ENGLAND - AUGUST 17: Seamus Coleman of Everton celebrates his goal during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Jamie McDonald/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(47 of60)
NORWICH, ENGLAND - AUGUST 17: Seamus Coleman of Everton celebrates his goal during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Jamie McDonald/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(48 of60)
NORWICH, ENGLAND - AUGUST 17: Ross Barkley of Everton celebrates his goal during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Jamie McDonald/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(49 of60)
NORWICH, ENGLAND - AUGUST 17: Ross Barkley of Everton celebrates his goal during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Jamie McDonald/Getty Images) (credit:Getty Images)
Norwich City v Everton - Premier League(50 of60)
NORWICH, ENGLAND - AUGUST 17: Ross Barkley of Everton celebrates his goal during the Barclays Premier League match between Norwich City and Everton at Carrow Road on August 17, 2013 in Norwich, England. (Photo by Jamie McDonald/Getty Images) (credit:Getty Images)
West Ham United v Cardiff City - Premier League(51 of60)
LONDON, ENGLAND - AUGUST 17: West Ham United manager Sam Allardyce and Cardiff City manager Malky Mackay watch their teams as bubble float in the air during the Barclays Premier League match between West Ham United and Cardiff City at Boleyn Ground on August 17, 2013 in London, England. (Photo by Warren Little/Getty Images) (credit:Getty Images)
West Ham United v Cardiff City - Premier League(52 of60)
LONDON, ENGLAND - AUGUST 17: Kevin Nolan of West Ham United celebrates scoring his side's second goal during the Barclays Premier League match between West Ham United and Cardiff City at Boleyn Ground on August 17, 2013 in London, England. (Photo by Warren Little/Getty Images) (credit:Getty Images)
West Ham United v Cardiff City - Premier League(53 of60)
LONDON, ENGLAND - AUGUST 17: Kevin Nolan of West Ham United celebrates scoring his side's second goal during the Barclays Premier League match between West Ham United and Cardiff City at Boleyn Ground on August 17, 2013 in London, England. (Photo by Warren Little/Getty Images) (credit:Getty Images)
West Ham United v Cardiff City - Premier League(54 of60)
LONDON, ENGLAND - AUGUST 17: A close up of the match ball as a corner is being taken during the Barclays Premier League match between West Ham United and Cardiff City at Boleyn Ground on August 17, 2013 in London, England. (Photo by Warren Little/Getty Images) (credit:Getty Images)
FBL-ENG-PR-WEST HAM-CARDIFF(55 of60)
Cardiff City's Korean midfielder Kim Bo-Kyung (L) vies for the ball with West Ham United's English midfielder Mark Noble (R) during the English Premier League football match between West Ham and Cardiff at the Boleyn Ground, Upton Park, in east London, on August 17, 2013. AFP PHOTO/BEN STANSALL == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. == (Photo credit should read BEN STANSALL/AFP/Getty Images) (credit:Getty Images)
FBL-ENG-PR-WEST HAM-CARDIFF(56 of60)
West Ham United's New Zealand defender Winston Reid (back) vies for the ball with Cardiff City's English striker Fraizer Campbell during the English Premier League football match between West Ham and Cardiff at the Boleyn Ground, Upton Park, in east London, on August 17, 2013. AFP PHOTO/BEN STANSALL == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. == (Photo credit should read BEN STANSALL/AFP/Getty Images) (credit:Getty Images)
FBL-ENG-PR-WEST HAM-CARDIFF(57 of60)
West Ham United's English striker Joe Cole celebrates after scoring the opening goal during the English Premier League football match between West Ham and Cardiff at the Boleyn Ground, Upton Park, in east London, on August 17, 2013. AFP PHOTO/BEN STANSALL == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. == (Photo credit should read BEN STANSALL/AFP/Getty Images) (credit:Getty Images)
West Ham United v Cardiff City - Premier League(58 of60)
LONDON, ENGLAND - AUGUST 17: Joe Cole of West Ham United celebrates scoring the opening goal with team mates during the Barclays Premier League match between West Ham United and Cardiff City at Boleyn Ground on August 17, 2013 in London, England. (Photo by Warren Little/Getty Images) (credit:Getty Images)
FBL-ENG-PR-WEST HAM-CARDIFF(59 of60)
West Ham United's Joe Cole celebrates after scoring the opening goal during the English Premier League football match between West Ham and Cardiff at the Boleyn Ground, Upton Park, in east London, on August 17, 2013. AFP PHOTO/BEN STANSALL == RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS. == (Photo credit should read BEN STANSALL/AFP/Getty Images) (credit:Getty Images)
West Ham United v Cardiff City - Premier League(60 of60)
LONDON, ENGLAND - AUGUST 17: Joe Cole of West Ham United celebrates scoring the opening goal with team mates during the Barclays Premier League match between West Ham United and Cardiff City at Boleyn Ground on August 17, 2013 in London, England. (Photo by Warren Little/Getty Images) (credit:Getty Images)
Everton's Roberto Martínez era began entertainingly as they drew 2-2 at Norwich City, who led through Steven Whittaker. Ross Barkley's belting 25-yarder and Seamus Coleman's close-range finish put the Toffees ahead but Canaries debutant Ricky van Wolfswinkel equalised.
And at Upton Park Joe Cole and Kevin Nolan were on target for West Ham, who defeated Premier League newcomers Cardiff City.