The 33-year-old singer and actor's wealth mostly stems from her partial ownership of the Fenty brand.
The new product promises fanned-out lashes and apparently volumises, lifts, lengthens and curls – I put it to the test.
We put inclusive ranges to the test.
There are 10 new shades of Pro Filt'r Foundation, too.
Tweezers at the ready.
Just like Fenty Beauty did for skin tone diversity in makeup lines.
Twitter users have taken a video Rihanna posted punting her Fenty Beauty product Body Lava and parodied it with laugh-out-loud results.
Make up is for everyone 💋