A very wise woman once said of advertising, "do the kind of work nobody else is doing". Now I'm no fan of hanging my hat on the pithy one-liners of advertising greats. It feels a little bit like Sun Tzu quotations on strategy slides, or Steve Jobisms introducing creative work. But doing the work nobody else is doing appeals because of its blunt and instructive clarity.
What we are experiencing in Paris amounts to a corporate coup aimed at preventing progress and effective solutions to our climate crisis. Now more than ever we need to advocate for system change rather than climate change, with climate activists planning creative ways to inform the public not only of the false solutions on offer, but the real solutions that will lead to positive change in our world.
Sugar is and will always be a treat, just like a glass of wine or the occasional cigarette but when there are equally bad effects on the health then surely its time that we call a cut on the amount that we consume. It may taste sweet initially, but the long term effects which aren't being showed to us should make you feel bitter.
On Friday 25 September, world leaders will meet for the UN General Assembly in New York to launch the Sustainable Development Goals (SDGs). One major achievement that should not go unnoticed is that the promotion of human rights is infused throughout the 17 new goals and 169 targets. This marks a major shift in our approach to the role of human rights in driving sustainable development. Development must be about more than just measures of poverty and increasing financial resources - it must be about advancing human dignity.
The soft drinks giant has seen a growing movement around the world against consumption of sugary beverages and is now recruiting prominent scientists as part of its fight back. Their message is that obesity is not caused by the foods or drinks we are consuming, it is caused by our failure to balance those foods with exercise. This is a transparent attempt to confuse people about the real drivers of the obesity epidemic.
Coke released its first global ad in 1971. I'd Like To Buy The World A Coke featured a group of stoned-looking teenagers singing a song of peace and togetherness on a hilltop. It was one of the most successful ads in history. Buy The World A Hope aims to recreate that same feeling of unity and altruism, but this time for a real cause. Saving the planet.
Although I share many of the same values of those who identify with the leftist movement, I seem to differ in how I believe we can change the world. Disengagement with capitalism allows it to develop in a vacuum, only growing to serve itself, and we all know the destruction it can leave in its path.