Time was in Primary School, students' pictures of February would be represented by snowdrops and whatnot. But that's unlikely to happen nowadays, as 1) Michael Gove would replace art with testing the shit out of everything if he had half a chance and 2) early Spring vistas more closely resembles a busy Saturday car park in Atlantis.
Last week, I attended my sixth Annual Meeting of the World Economic Forum (WEF) at Davos, Switzerland. I attended many of the sessions in and out of the forum and there was no shortage of women's faces. But appearances can be deceptive. Many women attending did so, not as delegates but as staffers or spouses of the delegates. Sadly this year among the 2,500 delegates, only 16% were female, down from 17% in 2013 - its highest ever. Yet, despite this, there was a real feeling that it was time to get serious about ensuring that 50% of the world's population get their fair share of the world's resources.
I have to say that Coca Cola , a product that gives your body 10 teaspoons of sugar, which is 100% of the recommended daily intake, within 10 minutes of drinking this product, isn't really about promoting sports. (How coke or pepsi impacts your body). (Maybe one should take an hour to drink and then the effects won't be as bad?)
The Myanmar launch presents Coca Cola with an interesting challenge. Here is a market that not only has no idea what Coke tastes like (sweet, fizzy, vaguely fruity) but one without any previous exposure to advertising either. I've no doubt that Coke will succeed, but I think the manner in which it will how achieve that success is very interesting.
Like Justine Greening, I can't understand the arguments made by some against spending 0.7% of GNI to relieve suffering overseas. They should remember that 7p in every £10 is a small slice of our national income when compared with the spectre of people dying unnecessarily, living without access to education or even clean water.
In the UK, 15 million plastic bottles are used every day, and, despite increasingly improving waste disposal services, 80% of these are not recycled. Everyday approximately one billion bottles and cans are dumped in parks, rivers oceans and landfill sites - almost 400 million of those in America alone.