Sugar is and will always be a treat, just like a glass of wine or the occasional cigarette but when there are equally bad effects on the health then surely its time that we call a cut on the amount that we consume. It may taste sweet initially, but the long term effects which aren't being showed to us should make you feel bitter.
On Friday 25 September, world leaders will meet for the UN General Assembly in New York to launch the Sustainable Development Goals (SDGs). One major achievement that should not go unnoticed is that the promotion of human rights is infused throughout the 17 new goals and 169 targets. This marks a major shift in our approach to the role of human rights in driving sustainable development. Development must be about more than just measures of poverty and increasing financial resources - it must be about advancing human dignity.
The soft drinks giant has seen a growing movement around the world against consumption of sugary beverages and is now recruiting prominent scientists as part of its fight back. Their message is that obesity is not caused by the foods or drinks we are consuming, it is caused by our failure to balance those foods with exercise. This is a transparent attempt to confuse people about the real drivers of the obesity epidemic.
Coke released its first global ad in 1971. I'd Like To Buy The World A Coke featured a group of stoned-looking teenagers singing a song of peace and togetherness on a hilltop. It was one of the most successful ads in history. Buy The World A Hope aims to recreate that same feeling of unity and altruism, but this time for a real cause. Saving the planet.
Although I share many of the same values of those who identify with the leftist movement, I seem to differ in how I believe we can change the world. Disengagement with capitalism allows it to develop in a vacuum, only growing to serve itself, and we all know the destruction it can leave in its path.
We are now in the death throes of Sepp Blatter's ailing and failing Fifa regime. No dictatorship willingly gives up its power, but the only question that really remains is how and when it will finally fall.... It is the members of the Fifa Congress, the football associations who represent every playing nation on the planet, who have the power to bring down the Blatter regime, and pressure from the sponsors makes such a revolution more likely. This crisis will eventually bring down Sepp Blatter, and if it continues much longer could wreck Fifa forever.
Like all the other Band Aid projects, the popularity of Band Aid 30 will be ephemeral. However, investment opportunities now available through crowdfunding platforms have the potential to forever change market access for retail investors by offering more investment choices and opening up avenues that enable such investors to contribute to sustainable growth in markets that badly need it.
The world's biggest brands should all pull out of their relationships with FIFA at the same time, complete with the knowledge that every single football fan - and pretty much every other consumer too - will hail them as heroes. Let their competitors take their place, let them spend billions propping up one of the world's most loathed institutions and face the opprobrium of customers whose sense of right and wrong will have been heightened by a mass walk-out.