Ferrari unveiled the new F138 at Maranello ahead of the 2013 Formula 1 season.
The Italian outfit missed out on the 2012 title in heartbreaking fashion as Sebastian Vettel's charge back through the field in Brazil saw Fernando Alonso beaten to the prize by just three points.
The new challenger does not feature the stepped nose that became the norm in F1 last season, and team principal Stefano Domenicali said he hopes for a quicker start to the campaign from Ferrari.
Ferrari will hope to go one better this year
"The key objective is to immediately deliver a competitive car to the drivers.
"Unfortunately in recent seasons we have not been able to get to the start of the season right on top of what we are doing like our competitors.
"We need to be competitive from the start of the season."
Alonso will again be partnered by Felipe Massa this year as the Brazilian begins his eighth year with the team.
Force India and McLaren were two other teams to reveal their cars for the forthcoming campaign.
F1 Cars Revealed
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(01 of40)
McLaren driver's Sergio Perez (right) and Jenson Button during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(02 of40)
McLaren Mercedes' drivers Sergio Perez and Jenson Button (left) during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(03 of40)
McLaren Mercedes' Jenson Button during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(04 of40)
McLaren Mercedes' Jenson Button during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(05 of40)
McLaren driver's Sergio Perez (right) and Jenson Button during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(06 of40)
McLaren driver's Sergio Perez (right) and Jenson Button during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(07 of40)
McLaren driver's Sergio Perez (right) and Jenson Button during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(08 of40)
McLaren driver's Sergio Perez (left) and Jenson Button during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
AUTO-PRIX-GBR-MCLAREN(09 of40)
A photographer takes pictures as the new McLaren Mercedes MP4-28 F1 racing car for the 2013 season is unveiled at the McLaren Technology Centre in Woking, southern England, on January 31, 2013. Mexican driver Sergio Checo Perez joins Britain's Jenson Button for the 2013 season following the departure of Britain's Lewis Hamilton. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-GBR-MCLAREN(10 of40)
Mexican F1 driver Sergio Checo Perez (Foreground) and British F1 driver Jenson Button pose for pictures as the new McLaren Mercedes MP4-28 F1 racing car for the 2013 season is unveiled at the McLaren Technology Centre in Woking, southern England, on January 31, 2013. Mexican driver Sergio Checo Perez joins Britain's Jenson Button for the 2013 season following the departure of Britain's Lewis Hamilton. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-GBR-MCLAREN(11 of40)
Mexican F1 driver Sergio Checo Perez (R) and British F1 driver Jenson Button pose for pictures as the new McLaren Mercedes MP4-28 F1 racing car for the 2013 season is unveiled at the McLaren Technology Centre in Woking, southern England, on January 31, 2013. Mexican driver Sergio Checo Perez joins Britain's Jenson Button for the 2013 season following the departure of Britain's Lewis Hamilton. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-GBR-MCLAREN(12 of40)
Mexican F1 driver Sergio Checo Perez (R) and British F1 driver Jenson Button pose for pictures as the new McLaren Mercedes MP4-28 F1 racing car for the 2013 season is unveiled at the McLaren Technology Centre in Woking, southern England, on January 31, 2013. Mexican driver Sergio Checo Perez joins Britain's Jenson Button for the 2013 season following the departure of Britain's Lewis Hamilton. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-GBR-MCLAREN(13 of40)
Chief Executive Officer of McLaren Group and Team Principal Martin Whitmarsh (C) poses for pictures with Mexican F1 driver Sergio Checo Perez (R) and British F1 driver Jenson Button (L) as the new McLaren Mercedes MP4-28 F1 racing car for the 2013 season is unveiled at the McLaren Technology Centre in Woking, southern England, on January 31, 2013. Mexican driver Sergio Checo Perez joins Britain's Jenson Button for the 2013 season following the departure of Britain's Lewis Hamilton. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-GBR-MCLAREN(14 of40)
A photographer takes pictures as the new McLaren Mercedes MP4-28 F1 racing car for the 2013 season is unveiled at the McLaren Technology Centre in Woking, southern England, on January 31, 2013. Mexican driver Sergio Checo Perez joins Britain's Jenson Button for the 2013 season following the departure of Britain's Lewis Hamilton. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-GBR-MCLAREN(15 of40)
British F1 driver Jenson Button takes a picture of the new McLaren Mercedes MP4-28 F1 racing car for the 2013 season during a press launch at the McLaren Technology Centre in Woking, southern England, on January 31, 2013. Mexican driver Sergio Checo Perez joins Britain's Jenson Button for the 2013 season following the departure of Lewis Hamilton. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-GBR-MCLAREN(16 of40)
The new McLaren Mercedes MP4-28 F1 racing car for the 2013 season is unveiled during a press launch at the McLaren Technology Centre in Woking, southern England, on January 31, 2013. Mexican driver Sergio Checo Perez joins Britain's Jenson Button for the 2013 season following the departure of Britain's Lewis Hamilton. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
McLaren F1 Launch(17 of40)
WOKING, ENGLAND - JANUARY 31: (L - R) McLaren Mercedes Formula 1 drivers Jenson Button of Great Britain and Sergio Perez of Mexico prepare to unveil the Mercedes McLaren MP4-28 at the McLaren technology centre on January 31, 2013 in Woking, England. (Photo by Mark Thompson/Getty Images) (credit:Getty Images)
McLaren F1 Launch(18 of40)
WOKING, ENGLAND - JANUARY 31: (L - R) McLaren Mercedes Formula 1 drivers Jenson Button of Great Britain and Sergio Perez of Mexico prepare to unveil the Mercedes McLaren MP4-28 at the McLaren technology centre on January 31, 2013 in Woking, England. (Photo by Mark Thompson/Getty Images) (credit:Getty Images)
McLaren F1 Launch(19 of40)
WOKING, ENGLAND - JANUARY 31: (L - R) McLaren Mercedes Formula 1 drivers Jenson Button of Great Britain and Sergio Perez of Mexico unveil the Mercedes McLaren MP4-28 at the McLaren technology centre on January 31, 2013 in Woking, England. (Photo by Mark Thompson/Getty Images) (credit:Getty Images)
McLaren F1 Launch(20 of40)
WOKING, ENGLAND - JANUARY 31: (L - R) McLaren Mercedes Formula 1 drivers Jenson Button of Great Britain and Sergio Perez of Mexico unveil the Mercedes McLaren MP4-28 at the McLaren technology centre on January 31, 2013 in Woking, England. (Photo by Mark Thompson/Getty Images) (credit:Getty Images)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(21 of40)
McLaren Mercedes' drivers Sergio Perez (right) and Jenson Button during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(22 of40)
McLaren Mercedes' Sergio Perez (right) and Jenson Button during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(23 of40)
McLaren Mercedes' drivers Sergio Perez (right) and Jenson Button (left) with CEO of McLaren Racing Martin Whitmarsh during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(24 of40)
A general view of the Vodafone McLaren Mercedes car during the launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(25 of40)
McLaren Mercedes' drivers Sergio Perez and Jenson Button (left) during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
Formula One - Vodafone McLaren Mercedes MP4-28 Car Launch - McLaren Technology Centre(26 of40)
McLaren Mercedes' drivers Sergio Perez and Jenson Button (left) during the Vodafone McLaren Mercedes MP4-28 car launch at the McLaren Technology Centre, Woking. (credit:PA)
AUTO-PRIX-F1-GBR-FORCE INDIA(27 of40)
Deputy Team Principal Bob Fernley (L) and British driver Paul Di Resta (R) unveil the Sahara Force India VJM06 Formula 1 racing car during the launch at Silverstone race circuit near Northampton on Febuary 1, 2013. Force India have yet to announce their second driver to join British driver Paul Di Resta. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-F1-GBR-FORCE INDIA(28 of40)
Deputy Team Principal Bob Fernley (L) and British driver Paul Di Resta (R) unveil the Sahara Force India VJM06 Formula 1 racing car during the launch at Silverstone race circuit near Northampton on Febuary 1, 2013. Force India have yet to announce their second driver to join British driver Paul Di Resta. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-F1-GBR-FORCE INDIA(29 of40)
British driver Paul Di Resta (R) poses as during the unveiling of the Sahara Force India VJM06 Formula 1 racing car at Silverstone race circuit near Northampton on Febuary 1, 2013. Force India have yet to announce their second driver to join British driver Paul Di Resta. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-F1-GBR-FORCE INDIA(30 of40)
British driver Paul Di Resta drives the Sahara Force India VJM06 Formula 1 racing car during the launch at Silverstone race circuit near Northampton on Febuary 1, 2013. Force India have yet to announce their second driver to join Paul Di Resta. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-F1-GBR-FORCE INDIA(31 of40)
British driver Paul Di Resta drives the Sahara Force India VJM06 Formula 1 racing car during the launch at Silverstone race circuit near Northampton on Febuary 1, 2013. Force India have yet to announce their second driver to join Di Resta. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-F1-GBR-FORCE INDIA(32 of40)
British driver Paul Di Resta drives the Sahara Force India VJM06 Formula 1 racing car during the launch at Silverstone race circuit near Northampton on Febuary 1, 2013. Force India have yet to announce their second driver to join Paul Di Resta. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-F1-GBR-FORCE INDIA(33 of40)
A picture shows the newly unveiled Sahara Force India VJM06 Formula 1 racing car during the launch at Silverstone race circuit near Northampton on Febuary 1, 2013. Force India have yet to announce their second driver to join British driver Paul Di Resta. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
AUTO-PRIX-F1-GBR-FORCE INDIA(34 of40)
British driver Paul Di Resta poses as during the unveiling of the Sahara Force India VJM06 Formula 1 racing car at Silverstone race circuit near Northampton on Febuary 1, 2013. Force India have yet to announce their second driver to join Di Resta. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
Force India F1 Launch(35 of40)
NORTHAMPTON, ENGLAND - FEBRUARY 01: Sahara Force India Formula 1 driver Paul Di Resta of Great Britain with the team's new car for the 2013 Formula 1 season, the VJM06, during the launch at the Silverstone circuit on February 1, 2013 in Northampton, England. (Photo by Mark Thompson/Getty Images) (credit:Getty Images)
AUTO-PRIX-F1-GBR-FORCE INDIA(36 of40)
British driver Paul Di Resta poses during the unveiling of the Sahara Force India VJM06 Formula 1 racing car at Silverstone race circuit near Northampton on Febuary 1, 2013. Force India have yet to announce their second driver to join Di Resta. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images) (credit:Getty Images)
Force India F1 Launch(37 of40)
NORTHAMPTON, ENGLAND - FEBRUARY 01: Sahara Force India Formula 1 driver Paul Di Resta of Great Britain and deputy team principal Robert Fearnley unveil the team's new car for the 2013 Formula 1 season, the VJM06, during the launch at the Silverstone circuit on February 1, 2013 in Northampton, England. (Photo by Mark Thompson/Getty Images) (credit:Getty Images)
Force India F1 Launch(38 of40)
NORTHAMPTON, ENGLAND - FEBRUARY 01: Sahara Force India Formula 1 driver Paul Di Resta of Great Britain with the team's new car for the 2013 Formula 1 season, the VJM06, during the launch at the Silverstone circuit on February 1, 2013 in Northampton, England. (Photo by Mark Thompson/Getty Images) (credit:Getty Images)
Force India F1 Launch(39 of40)
NORTHAMPTON, ENGLAND - FEBRUARY 01: Sahara Force India Formula 1 driver Paul Di Resta of Great Britain with the team's new car for the 2013 Formula 1 season, the VJM06, during the launch at the Silverstone circuit on February 1, 2013 in Northampton, England. (Photo by Mark Thompson/Getty Images) (credit:Getty Images)
Force India F1 Launch(40 of40)
NORTHAMPTON, ENGLAND - FEBRUARY 01: Sahara Force India Formula 1 driver Paul Di Resta of Great Britain and deputy team principal Robert Fearnley unveil the team's new car for the 2013 Formula 1 season, the VJM06, during the launch at the Silverstone circuit on February 1, 2013 in Northampton, England. (Photo by Mark Thompson/Getty Images) (credit:Getty Images)