Liverpool expect to earn £300 million from their six-year kit deal with Warrior but they cannot buy their dignity back.
Warrior have surpassed themselves this time following last season's aberrations.
There is a slight - and pointless - hint of Dennis the Menace breaking through, but the morbid black and grey is always a no-no when it comes to kits.
Ironically, they use the hashtag "demand" when there will probably be little of it for this shirt.