Tokyo Sexwale has been confirmed as a Fifa presidential candidate.
Stop sniggering at the back.
Now before we go on, here is a helpful techno tune to explain how his name is actually pronounced...
For background, here are five completely made up facts about him.
Unsurprisingly, people could not quite get their heads around the fact that armed without this knowledge his name does sound pretty fantastical.
But it doesn't seem to be doing his chances any harm.
In an effort to enlighten you dear reader here are five (real) quick facts about the chap.
Tokyo Sexwale
He's a South African businessman and politician (01 of05)
Open Image ModalIn his student years he lead a radical students movement and later joined African National Congress's armed wing, Umkhonto we Sizwe. (credit:ASSOCIATED PRESS)
He famously used to share a cell with Nelson Mandela(02 of05)
Open Image ModalIn 1976 he was captured by South African security forces and imprisoned on Robben Island after being convicted of terrorism and conspiracy to overthrow the government. (credit:ASSOCIATED PRESS)
He served 13 years in prison(03 of05)
Open Image ModalUpon his release he went on to be elected as a member of the executive committee of the ANC and served in an historic decade for South Africa that saw the end of apartheid. (credit:ASSOCIATED PRESS)
He's a philanthropist (04 of05)
Open Image ModalHe is a trustee of the Nelson Mandela Foundation and a patron of numerous societies. He also hosted the South African version of 'The Apprentice' in 2005. (credit:Gallo Images via Getty Images)
His name is Tokyo Sexwale(05 of05)
Open Image ModalAnd it's actually pronounced "seh-wa-le". Sorry. (credit:JACK GUEZ via Getty Images)
Oh, and here are some 'hilarious' fish-based jokes.
Right, that's enough, it's nearly home time.