The days when people went to a music festival and came back with nothing more than a hangover and an STD are over. Now marketers hope that they can send them home remembering great experiences brought to them by brands who have helped make the event amazing.
It is one of the UK's biggest entertainment industries, one that generates both money and memories quite unlike any other. So, it's only right & proper that we celebrate the UK's hard-working festival industry!
Come Sunday morning, the nation will be shaken awake by the collective groans of thousands of music lovers as they drag themselves prematurely from their beds hoping to get tickets to Glastonbury Music Festival.
If you haven't tried to get tickets before, you should know that it is not the most simple of processes. That's an understatement - it is horrible. You have to get up early and battle against every other sane human in the UK, and God knows where else, who knows the importance of securing their tickets to Worthy Farm next June no matter what the cost.
While Smoke Fairies are championed by BBC Radio 6 Music and XFm, a welcome development recently came when the government invested £550,000 of public money in the Music Export Growth Scheme; the band was allocated a slice of the cake which "makes it possible for us to take our full band to the US", says Jessica.
On the Saturday night Metallica clashed with Pixies, Jake Bugg, John Grant, Bryan Ferry, Dexys Midnight Runners, MGMT and Mogwai. Now, granted, maybe not all those bands float your boat but it really rankles that you can't get to see them all.
You can't call yourself a hippie unless you were between the age of 16 and 25 in the year 1966. These were the definitive age restrictions my grey haired yurt dwelling crustafarian friend gave me. He then explained how he could cut that down even further, a true hippy attended two crucial events.
Not much tends to exceed expectations, especially when you're talking about the most well-loved festival on the planet, Glastonbury. But come Monday, I walked away from Worthy Farm with my mind blown at just how peaceful and well organised this festival was... yet Glastonbury seemed to break all the rules that most festivals push so hard. So what is it that Glastonbury does so well?
Glastonbury Festival's 900 acre site is jam-packed with plenty of potential "wow" moments and awe-inspiring acts. However, while many of these special seconds are shared with thousands of other people - and uploaded to YouTube by the Monday after - there are plenty of wonderful moments which are shared by just a few hundred of the 180,000 people in attendance...
As I write this, about 80,000 Glastofarians are jumping up and down in unison to Sunday night headliners, Kasabian. I am a music therapist and they have reminded me, somewhat bizarrely, of an experience I had in a care home last week.
It's Glastonbury weekend, and I spot one of those online quizzes: What Sort of Festival-Goer Are You? The sort who doesn't go to Festivals, I think, as I turn on the TV. It's Wimbledon fortnight too, which, here in Northern Ireland, means the end of the school year, with children, teenagers and exhausted teachers rejoicing or collapsing in a heap.
Over the years, there have been great performances and historic moments at the annual Glastonbury Festival. This year should be no different. Along with predictions of rain, there are rumours that Prince will make a surprise appearance... On Saturday, June 28, the Dodge Brothers are set to become the first band to accompany a silent film at Glastonbury.
I know most people have done their 'Best of 2013' lists already, but my thinking here is that as long as it's done before the end of January it isn't too late.
Glastonbury has, to the surprise of two cows on Worthy Farm, announced Arcade Fire as the first headliner for 2014. As much as I love Arcade Fire, they've already proven themselves at this level. The meat and veg of this set, therefore, will be the performance of new album Reflektor.
On the release of his brand new album 'Torus', Sub Focus' sound has evolved as rapidly as the industry around him.
As I returned from Bestival roughly two week ago, after an indulgent summer of dragging a beer and mud stained tent up and down the country, I came to a conclusion. Festivals are all, in a way, a bit like Glastonbury.