Adidas could end their partnership with Luis Suárez following his latest animalistic act, however their prescient World Cup poster featuring Chewy Luis baring his teeth has triggered a viral sensation.
Fans from across the globe are now Suárezing or, if you're a Twitter user, #Suárezing by posing next to the poster - be it at a bus station, at the beach or wherever - and pretending to have their shoulder gnawed at by the Uruguayan striker.
Persona non grata Suárez received a nine-match, four-month stadium ban from Fifa on Thursday for biting Italy defender Giorgio Chiellini during La Celeste's 1-0 group stage win.
Chiellini is the third opponent Suárez has bitten, having previously sunk his teeth into Otman Bakkal whilst playing for Ajax in 2010 and Chelsea defender Branislav Ivanović last year.
The Liverpool forward left Brazil for the Uruguayan capital of Montevideo on Thursday ahead of the national side's last 16 clash with Colombia on Saturday.
Suárezing
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Tourists joke in front of an advertisement with the portrait of Uruguay's forward Luis Suarez at Copacabana beach in Rio de Janeiro, Brazil, on June 26, 2014. Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini. AFP PHOTO / YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images) (credit:Getty Images)
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Tourists joke in front of an advertisement with the portrait of Uruguay's forward Luis Suarez at Copacabana beach in Rio de Janeiro, Brazil, on June 26, 2014. Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini. AFP PHOTO / YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images) (credit:Getty Images)
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Tourists joke in front of an advertisement with the portrait of Uruguay's forward Luis Suarez at Copacabana beach in Rio de Janeiro, Brazil, on June 26, 2014. Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini. AFP PHOTO / YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images) (credit:Getty Images)
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Tourists joke in front of an advertisement with the portrait of Uruguay's forward Luis Suarez at Copacabana beach in Rio de Janeiro, Brazil, on June 26, 2014. Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini. AFP PHOTO / YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images) (credit:Getty Images)
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A tourist jokes in front of an advertisement with the portrait of Uruguay's forward Luis Suarez at Copacabana beach in Rio de Janeiro, Brazil, on June 26, 2014. Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini. AFP PHOTO / YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images) (credit:Getty Images)
(06 of18)
A tourist jokes in front of an advertisement with the portrait of Uruguay's forward Luis Suarez at Copacabana beach in Rio de Janeiro, Brazil, on June 26, 2014. Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini. AFP PHOTO / YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images) (credit:Getty Images)
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RIO DE JANEIRO, BRAZIL - JUNE 26: A woman takes a photo next to an advertisement featuring Uruguay's Luis Suarez, mocking the biting incident against opponent Giorgio Chiellini during the World Cup match against Italy, on Copacabana Beach on June 26, 2014 in Rio de Janeiro, Brazil. Suarez has been banned in today's ruling by FIFA for four months. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
(08 of18)
A tourist jokes in front of an advertisement with the portrait of Uruguay's forward Luis Suarez at Copacabana beach in Rio de Janeiro, Brazil, on June 26, 2014. Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini. AFP PHOTO / YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images) (credit:Getty Images)
(09 of18)
A tourist jokes in front of an advertisement with the portrait of Uruguay's forward Luis Suarez at Copacabana beach in Rio de Janeiro, Brazil, on June 26, 2014. Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini. AFP PHOTO / YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images) (credit:Getty Images)
(10 of18)
RIO DE JANEIRO, BRAZIL - JUNE 26: A man taks a photo next to an advertisement featuring Uruguay's Luis Suarez, mocking the biting incident against opponent Giorgio Chiellini during the World Cup match against Italy, on Copacabana Beach on June 26, 2014 in Rio de Janeiro, Brazil. Suarez has been banned in today's ruling by FIFA for four months. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
(11 of18)
RIO DE JANEIRO, BRAZIL - JUNE 26: A woman takes a photo next to an advertisement featuring Uruguay's Luis Suarez, mocking the biting incident against opponent Giorgio Chiellini during the World Cup match against Italy, on Copacabana Beach on June 26, 2014 in Rio de Janeiro, Brazil. Suarez has been banned in today's ruling by FIFA for four months. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
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(18 of18)
A Colombia's fan jokes in front of an advertisement with the portrait of Uruguay's forward Luis Suarez at Copacabana beach in Rio de Janeiro, Brazil, on June 26, 2014. Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini. AFP PHOTO / YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images) (credit:Getty Images)