Fuleco is the latest and 13th World Cup mascot, but the first character to represent a World Cup finals was World Cup Willie, back in 1966.
Naranjito, Pique and Footix have followed, but can you name them all?
World Cup mascots
World Cup Willie(01 of13)
The original from 1966, the patriotic Willie wore his colours proudly, giving Geri Halliwell inspiration for her Brit Award dress 30 years later (credit:PA)
Juanito, Mexico '70(02 of13)
Little Juan had to have a sombrero...
Tip and Tap, West Germany 1974(03 of13)
This Herren looked like a pair of rejects from the Bash Street Kids
Gauchito, Argentina 1978(04 of13)
Innovate, don't imitate: Argentina create their own Juanito
Naranjito, Spain '82(05 of13)
One of the most iconic, Naranjito championed the Spaniards' love for oranges
Piqu, Mexico '86(06 of13)
Mexico took a leaf out of Spain's book with a jalapeño pepper, con moustache and sombrero
Ciao, Italia '90(07 of13)
Here, Bobby Robson attempts to rival Ciao in the inanimate stakes (credit:Getty Images)
Striker, the World Cup Pup, USA '94(08 of13)
Striker's name was rubbish, but he was a cooler mascot than he was given credit for at the time (credit:Getty Images)
Footix, France '98(09 of13)
One of the best, Footix is a mascot who is not only recognisable, but boasts a name plenty can remember (credit:Getty Images)
Nik, Kaz and Ato, Japan and South Korea, 2002(10 of13)
The worst trio since Palmer, Sinton and Ripley (credit:Getty Images)
Goleo VI and Pille, germany '06(11 of13)
Goleo VI the lion was accompanied by Pille, a talking football. The designers were big fans of Castaway (credit:Getty Images)
Zakumi, South Africa 2010(12 of13)
A leopard (credit:Getty Images)
Fuleco, Brazil 2014(13 of13)
Fuelco the Armadillo is a portmanteau of the words "Futebol" (Football) and "Ecologia" (Ecology) (credit:Getty Images)