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Nike Free 2015: Five Reasons Why Less Is More

Why Less Is More
The Huffington Post UK
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Nike

Nike have relaunched their new 'Free' collection in an attempt to take runners back to basics, by honing down to the design features that give athletes a natural running experience.

The new models take the next step toward harnessing the natural motion of a runner’s feet and body. The collection features a redesign of the uppers that are engineered to work holistically with the shoe’s natural flexibility.

So here's five reasons why less is more.

Nike Free
Naturally Flexing Soles(01 of05)
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Nike Free takes a research-based, body-led approach to the sole that allows the foot to sit close to the ground and move as nature intended.
Sock Like Uppers(02 of05)
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New features can sometimes mean added layers, seams and bulk – issues that often result in friction, more materials and a less flexible, natural fit.
Feather Weight Design(03 of05)
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Nike Flyknit technology is a prime example that less can be more and the quintessential upper to complement Nike Free shoes’ natural motion outsoles.
Form Fitting Heal Support(04 of05)
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While some running shoes benefit from a structured, plastic heel counter on the back of the shoe, the Nike Free 3.0 Flyknit uses Flyknit technology to support the heel.
Less Waste(05 of05)
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Nike Flyknit technology doesn’t just erase weight from the shoe; the advanced manufacturing process also reduces waste.

The Nike Free: Force of Nature showcase saw the launch of the Nike Free 2015 Running collection - designed to allow the feet to move the way they were meant to.

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