Because it’s a show that usually only makes headlines because of a feel-good story or – let’s face it – because the hosts have totally lost it over a cheeky innuendo, it’s easy to forget that This Morning has actually been at the centre of controversy on a fair few occasions.
Since its debut more than 30 years ago, the ITV daytime staple has become known for its light touch, and over the years it’s cheered us up countless times while we’ve been off sick or *ahem* working from home.
But whether it’s awkward interviews, touchy debate subjects and even political scandals, This Morning has also made headlines for all the wrong reasons on more than one occasion.
Here are just some of the biggest controversies to ever hit the show, starting with the most recent...
1. Eamonn Holmes and his coronavirus theory
The following day, he read out a statement live on air, insisting: “It is not true that there is a connection between the present national health emergency and 5G and to suggest otherwise would be wrong and indeed it could be possibly dangerous.
“Every theory relating to such a connection has been proven to be false and we would like to emphasise that.”
2. Kerry Katona’s infamous interview
Kerry Katona had a new reality series to plug in 2008, and decided that This Morning would be the ideal place to plug it.
Unfortunately, that’s not quite how it played out.
After a turbulent few years in the public eye, the disastrous interview is perceived by many as a low point in Kerry’s media career, during which she was seen slurring her words and behaving erratically as she discussed her plastic surgery.
Presenters Phillip Schofield and Fern Britton were also criticised by some for their part in the interview too, with certain critics claiming they handled the situation in a heavy-handed and insensitive fashion.
3. Phillip Schofield and his “list”
Then-prime minister David Cameron was a guest on This Morning back in 2012, with Phillip taking the opportunity to show off a more serious side of his interviewing abilities.
Unfortunately, this backfired, and after presenting the former PM with a list of alleged high-profile paedophiles, Phillip turned the paper over leading to some of the names being picked up by the studio cameras.
Phillip issued a public apology the following day, and was later reprimanded by ITV.
“If any viewer was able to identify anyone listed, I would like to apologise and stress that was never my intention”, he said at the time. “I was not accusing anyone of anything and it is essential that it is understood that I would never be part of any kind of witch hunt.”
4. Eamonn Holmes brands Meghan Markle “uppity”
The latter incident caused a stir after it was pointed out by one viewer – who made a complaint to Ofcom – that the word has racist origins, and was used in the US in the 19th Century to refer to Black people who “didn’t know their place”.
While reports initially stated that Eamonn had been reprimanded over this, ITV insisted this was not the case, but did say the matter had been a “point of learning” for the presenter.
He later denied this too, though, insisting: “I haven’t learnt anything from it. I’d keep it as a national conversation. I don’t have anything to say about it.”
5. Phillip and Holly interview Boris Johnson and Jeremy Corbyn
In the lead-up to the 2019 General Election, This Morning featured interviews with the leaders of both the Labour and Conservative parties.
However, many viewers took issue with an apparent disparity between the interview styles, noting that while Phillip gave Jeremy Corbyn a “grilling”, the same didn’t seem to be the case for Boris Johnson, with whom the duo were seen taking a selfie at the end of the segment.
After he and Holly began trending on Twitter over the selfie, Phillip tackled the backlash head on, insisting: “Can I point out that if Mr Corbyn had asked for a selfie, we would have happily obliged.”
6. Phillip accuses Fern Britton of “memory loss” over Bafta invite
It had long been rumoured that Phillip and Fern’s time presenting This Morning didn’t have the happiest of endings, and it seemed there was still a bit of tension between the pair when she was interviewed in honour of the show’s Bafta win.
Throwing a bit of shade, Fern claimed: “Congratulations on Bafta. That was absolutely wonderful and brilliant, and I would have loved to have been there, but I didn’t get an invitation...”
“You are on stage,” Phillip interrupted. “So, how’s it going? Standing ovations every night...”
Cutting in, Fern quickly quipped: “Well, I wasn’t on [the night of the event].”
Afterwards, Phillip claimed on Twitter that Fern had in fact turned down an invitation to the Bafta celebration – infamously tweeting “#memoryloss” – and it later transpired that her management hadn’t actually passed along the invitation, turning it down on her behalf. Oh dear.
7. Sam Delaney upsets pharmacists
Journalist Sam Delaney sparked more than 2,000 complaints to Ofcom in early 2020 when he made disparaging comments about pharmacists.
He caused a stir when he remarked that most people “rightly or wrongly — don’t have much respect for [pharmacists] anyway because we think that they’re pretend doctors”.
The president of the Royal Pharmaceutical Society described Sam’s remarks as “extremely disappointing and concerning”, noting: “Pharmacists have a huge amount to offer the NHS and we work extensively across it.
“Pharmacists, including myself, were infuriated by the comments made denigrating a profession which, on a daily basis, saves people’s lives.”
ITV responded: “During this segment contributors often express their personal or light-hearted views, which do not always reflect the views of This Morning. Referring to this specific topic, we apologise if there was any offence caused.”
8. Holly and Phil clash with Noel Edmonds
While they usually do their best to stay neutral as they interview guests, there was no mistaking the tension when Holly and Phil sat down to chat to Noel Edmonds in 2016.
After discussing his own recovery from prostate cancer, the former Deal Or No Deal host suggested to the duo that negative thoughts and attitudes can cause serious illnesses.
Phillip suggested Noel’s comments could be perceived as “insensitive”, prompting the guest to blast the interview after going off air, a grudge he held for many more months later.
“Phil, trying to be Jeremy Paxman doesn’t suit you and at least JP gives his guest the chance to answer,” Noel said later. “If you are unlucky enough to be seriously ill, I promise I won’t be so callous and I will show you respect, sympathy and compassion.”
9. But he isn’t the only guest to get on the wrong side of Phillip
She’s known for her no-holds-barred attitude, and that’s exactly what Kim Woodburn gave Phillip Schofield when she appeared on This Morning to discuss her tumultuous stint in the Celebrity Big Brother house.
The two clashed after Kim called her former housemate, and Phil’s friend, Coleen Nolan “two-faced”, insisting: “She’s a horrible person. You won’t get phoniness out of me, darling, I’m 74 years of age… you’ve got a long time left to work on television, but if I never got a job on television again I couldn’t give a toss. So I’m not a diplomat like you.”
The interview ended with Kim taking issue with the questions she was being asked, and branding the host a “big phoney”.
10. Eamonn Holmes rubs David Cassidy up the wrong way
The late David Cassidy was left unimpressed with Eamonn Holmes back in 2015, when the host brought up his financial issues, asking: “Are you just here to rubbish me?”
However, he was similarly defensive when Ruth Langsford questioned whether his fans were helping him through his difficulties, accusing the pair of “interrupting” him.
Later in the show, Eamonn admitted that had he not had his wife at his side, he’d have “told [David] where to go”.
11. “Bondage For Beginners” segment raises eyebrows
At the height of Fifty Shades-mania, This Morning decided to air a segment exploring the film’s BDSM themes, titled “Bondage For Beginners”.
The decision to air a whole feature centred around various sex toys in the middle of the morning wasn’t one that sat well with everyone, though, with a total of 120 complaints being made to Ofcom.
Eventually, the media regulator cleared This Morning, with Phillip Schofield putting the whole thing down to “middle England outrage”.
12. Alison Hammond misgenders Caitlyn Jenner
“So [Ant and Dec] are just loving Caitlyn at the moment,” Alison said. “He keeps coming out with these Geordie sayings, so he’s officially [a Geordie]…”
At that moment, Ruth interrupted, pointedly saying: “She is very funny.”
Alison then agreed: “She’s great, she’s fascinating.”
The moment was never addressed by Alison, and a rep for This Morning declined to comment at the time.
13. The “should boys cry?” debate irks viewers
After Ant Middleton made the worrying admission he encourages his son to take a “stiff upper lip” approach when it comes to displaying emotions in 2019, This Morning turned the topic into one of their debates, titled simply: “Should boys cry?”
The debate featured building firm owner Glenn Slater and lifestyle blogger Vicki Psarias, with the former saying he felt the “tough love” he received from his own father had made him a “stronger person”.
However, the show’s decision to frame the topic as a debate came under fire from those watching at home, with many pointing out the high rate of suicide among young men as reason alone to not present men bottling up their emotions as a valid argument.
14. But the unfortunate debate topics don’t stop there
Nick Ferrari and Debbie Arnold were both featured in the debate, titled “Have Sexual Harassment Allegations Gone Too Far?” (yes, really).
During the discussion, Phillip said: “The thing is, for all the good that #MeToo has done, it has been widely used to name, with no proof, with no concrete evidence… and then someone’s name is attached to the #MeToo.”
When Debbie – who had recently spoken about her own experiences of sexual harassment – then commented that “sometimes you have to do that”, at which point Phillip interrupted, saying: “But why do you have to do that? Why don’t you just go to the police? Why are you using Twitter to name someone?”
The debate was branded “infuriating”, “disgusting” and “disgraceful” by viewers on Twitter.
15. Rylan Clark-Neal apologises after consent comments
While guest presenting This Morning in 2016, Rylan Clark-Neal led a debate about consent, and whether or not it was something that male university students should be taught about.
During the segment, Rylan suggested there should also be “compulsory alcohol classes” if consent was to be taught to young men, adding: “This is very much a two-way street.”
He later claimed his comments had been “taken out of context”, but apologised to those he’d offended.
“I believe my comments have majorly been taken out of context and if anyone was offended by what I said I do apologise but in no way [do] I condone any sexual abuse,” he wrote on Twitter.
“I’m mortified that a small handful of you got that impression. Apologies if anyone was offended. I was referring to an earlier case study we didn’t actually touch on and have been very misinterpreted.”
16. Eamonn Holmes suggests to a sex addict that she should “charge for it”
Yes, this actually happened.
In 2012, Eamonn joined Holly Willoughby on the couch to interview Crystal Warren, a woman who said she was a sex addict.
After she detailed her addiction, Eamonn offered: “If you need this five or six times a day, have you never thought about making a business of it? Charging for it?”
Crystal then protested, to which he responded: “If you’re not particularly selective, what I’m saying is, why wouldn’t it be a business to you?”
An ITV rep said at the time: “Eamonn’s question was in the context of a wider balanced and frank interview and we have had no complaints.”
17. Katie Hopkins
This Morning has frequently been named as one of the causes of Katie Hopkins’ ascent to notoriety, as around 2013 and 2014, they frequently featured her as a commentator during controversial debates.
Her most infamous appearance came during a discussion about names, in which she said she wouldn’t allow her children to play with certain classmates, if she didn’t approve of what they were called, rattling even the usually-stoic Holly.
Specifically naming “geographical” names as a bugbear of hers, Phil then pointed out that Katie’s own daughter is named… India.
18. Amanda Holden’s feud with Phillip Schofield
When Holly went on maternity leave in 2014, Amanda was brought in to replace her, and she returned multiple times to guest present in the years that followed (although admittedly not always with Phil).
In 2018, Holly had to miss two months of the daytime show while she filmed I’m A Celebrity in Australia, and it looked like the Britain’s Got Talent judge was a frontrunner for the job.
The Sun has claimed that Amanda had indeed been lined up to cover for Holly but ITV had withdrawn the offer at the last minute, instead giving it to Rochelle Humes, and that Phil had influenced the decision.
However, ITV was quick to deny Phillip had been instrumental in Rochelle’s hiring, saying in a statement: “Presenter line-ups on This Morning change regularly. Final decisions are made by producers, not presenters.
“Phillip is a much-loved broadcaster and part of the ITV family. He’s a consummate professional and held in high regard at ITV.
“Amanda is also held in high regard as a judge on one of our biggest shows,” they added.
Since then, Amanda has taken multiple shots at Phillip in the press, although he’s remained fairly tight-lipped about the whole thing.
This Morning airs every weekday from 10am on ITV.