elf on the shelf

We spoke to co-creator, Chanda Bell, about its history.
The modern Christmas tradition returns for 2019. Already. If you're struggling for ideas, we're here to help you every step of the way.
Toy collecting elf – genius idea 🙌
Not in my house – there’s something about it that just doesn’t sit right with me.
We're making a list, you're checking it twice.