Like many brands, most successful political narratives are the ones that are memorable - distinctive, tangible and succinct. Positivity is an optional extra. So is truth as of late. Here we look at the top 10 attempts to establish political brands in Britain in the 21st century. Share your own favourite with a quick poll at the end.
Politics and Public Policy
Alex is a Labour party member and researcher with the Foundation for European Progressive Studies. He was the National Chair of the Young Fabians in 2014-2015 and former banker in the City.
Irrespective of support for Jeremy Corbyn, Labour activists are guilty fighting the wrong schism, and it is taking us further from power. If the party focus on the voters, this can be a great time of change - we have welcomed hundreds of thousands of new voices into the membership. A strong Labour needs to bring both our new members and our traditional supporters together.
25/08/2016 11:56 BST
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